Frankfurt, Germany Hybrid

WPP Media is hiring a Senior Programmatic Manager (Mensch) Automotive

About the Role

The role involves managing programmatic advertising campaigns for automotive accounts, focusing on strategy, execution, and performance optimization while serving as a key liaison between clients and internal teams.

Responsibilities

  • Lead programmatic campaign planning and execution for automotive brands
  • Develop data-driven media strategies to meet client KPIs
  • Collaborate with cross-functional teams to deliver integrated campaigns
  • Monitor and analyze campaign performance metrics in real time
  • Optimize bidding strategies and audience targeting techniques
  • Ensure brand safety and ad fraud prevention across programmatic channels
  • Manage relationships with DSPs, SSPs, and data providers
  • Translate client objectives into actionable media plans
  • Provide regular performance reporting and strategic insights
  • Stay current with programmatic industry trends and innovations
  • Support new business pitches with media expertise
  • Ensure compliance with data privacy regulations
  • Work closely with analytics teams to measure ROI
  • Drive transparency in media buying practices
  • Advocate for clients within internal operations
  • Coordinate with creative teams to align messaging
  • Manage timelines and deliverables across multiple campaigns
  • Identify opportunities for automation and efficiency gains
  • Mentor junior team members on programmatic best practices
  • Ensure alignment with overall media strategy and client goals

Compensation

Competitive salary with performance-based incentives

Work Arrangement

Hybrid work model with office and remote options

Team

Part of a global media team serving major automotive clients

Why This Role Matters

  • This position plays a central role in shaping how automotive brands connect with audiences through digital channels.
  • You will influence media strategy at scale and drive innovation in programmatic advertising.

Our Culture

  • We value transparency, collaboration, and continuous learning.
  • Team members are encouraged to challenge norms and bring forward new ideas.

Available for qualified candidates

About company
WPP Media
WPP Media is WPP's AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale. It operates through the WPP Open platform and Open Intelligence, helping clients see exactly where, how, and why their media investments are working.
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Job Details
Department WPP Media
Category other
Posted a month ago