About the Role
This position leads product marketing initiatives for key product lines, shaping messaging, positioning, and launch strategies. The role collaborates with product, sales, and marketing teams to ensure market readiness and drive customer engagement across the USA and EMEA regions.
Responsibilities
- Lead the development of product messaging and positioning for new and existing features
- Design and execute go-to-market plans for product launches
- Collaborate with product teams to influence roadmap based on market insights
- Translate technical product details into customer-focused value propositions
- Conduct competitive analysis to identify market opportunities
- Support sales teams with enablement tools and training materials
- Create campaign assets aligned with buyer personas and customer journeys
- Analyze customer feedback to refine marketing strategies
- Work with content teams to produce blogs, case studies, and webinars
- Measure campaign performance using key marketing metrics
- Coordinate regional marketing efforts across time zones
- Ensure brand consistency across all product communications
- Manage external agencies and contractors as needed
- Advocate for customer needs within product development cycles
- Stay current with industry trends in property management and SaaS marketing
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Fully remote with flexibility across USA and EMEA time zones
Team
Part of a global marketing team supporting a fast-growing SaaS platform
Why This Role Matters
This role directly influences how customers perceive and adopt new product features. By shaping clear messaging and launch strategies, the manager ensures market fit and drives measurable engagement across key regions.
What We Expect
Proactive leadership in product launches, strategic thinking in positioning, and consistent collaboration with product and sales teams. We value data-driven decision-making and clear communication across functions.
Not available
