About the Role
This position leads product marketing initiatives for a SaaS platform, shaping messaging, positioning, and launch strategies across key markets. The role works closely with product, sales, and growth teams to drive awareness, adoption, and customer success.
Responsibilities
- Lead go-to-market planning for new product features and updates
- Develop clear, compelling messaging and positioning for product offerings
- Collaborate with product teams to understand roadmap priorities and technical capabilities
- Create sales enablement materials including battle cards and product guides
- Conduct market and competitive analysis to inform strategy
- Define target customer personas and use cases
- Support product launches with cross-functional coordination
- Produce content for marketing campaigns such as emails, web pages, and case studies
- Translate technical product details into customer-facing benefits
- Measure and report on campaign performance and product adoption metrics
- Work with growth teams to optimize conversion funnels
- Gather customer feedback to inform product and marketing direction
- Maintain a consistent brand voice across all product communications
- Manage external agencies or contractors as needed for content production
- Stay current with industry trends in property management and SaaS marketing
Compensation
Competitive salary based on experience and region
Work Arrangement
Remote - available to work during business hours in USA or EMEA time zones
Team
Part of a distributed product marketing team supporting a fast-growing SaaS platform
Why This Role Matters
Your work will directly influence how customers understand and use the product, driving both acquisition and retention. You’ll bridge product development and market needs, ensuring features are communicated effectively and meet real user demands.
What We Value
Ownership, clear communication, data-driven decision-making, and the ability to thrive in a remote, asynchronous environment. We value team members who are proactive, adaptable, and committed to continuous improvement.
Not available
