About the Role
This role is responsible for shaping how the product is presented and understood in the market, driving adoption through clear messaging, competitive differentiation, and cross-functional campaign execution.
Responsibilities
- Define product positioning and core value propositions for new and existing offerings
- Develop go-to-market strategies for product launches in coordination with product and sales teams
- Create compelling marketing content including datasheets, case studies, and presentations
- Collaborate with product management to translate technical features into customer benefits
- Lead competitive analysis to inform differentiation and messaging
- Support sales teams with enablement tools and training materials
- Gather and apply customer insights to refine marketing strategies
- Work with design and content teams to ensure brand consistency
- Manage timelines and deliverables across cross-functional launch plans
- Monitor product performance in the market and adjust messaging as needed
- Serve as a subject matter expert on product capabilities during customer engagements
- Identify use cases and customer segments to target with tailored messaging
- Develop messaging frameworks for different buyer personas
- Coordinate with demand generation on integrated marketing campaigns
- Track and report on marketing effectiveness using key performance indicators
- Stay current on industry trends impacting product adoption
- Ensure marketing materials comply with regulatory and compliance standards
- Partner with customer success to highlight real-world outcomes
- Optimize product narratives based on market feedback
- Maintain a centralized repository of approved messaging and assets
Compensation
Competitive salary and equity package
Work Arrangement
Remote
Team
Part of the marketing team, collaborating closely with product, sales, and customer success
About the Role
This position plays a central role in defining how the product is perceived in the market, ensuring alignment between development, sales, and customer needs through strategic communication and planning.
What We Value
We prioritize clear communication, initiative, data-informed decision-making, and the ability to thrive in a flexible, remote-first culture.
Not available
