M-Files is hiring a Senior Product Marketing Manager focused exclusively on our Microsoft partnership. In this role, you will act as an evangelist for the partnership, driving joint marketing, positioning, and go-to-market strategies to showcase the combined value of Microsoft and M-Files solutions.
What You'll Do
- Develop and refine the core Microsoft + M-Files messaging and 'better together' narrative, aligned with Microsoft product priorities.
- Define key verticals, persona profiles, and role-based value propositions (IT, business leaders, compliance, executives).
- Create and maintain competitive positioning for Microsoft-related solutions.
- Collaborate with product and strategy teams to inform and align on the joint roadmap.
- Build launch plans mapped to Microsoft milestones (co-selling, marketplace listings, joint PRs/blogs).
- Develop campaign themes tied to core use cases (AI adoption, productivity, compliance, and risk reduction).
- Define success metrics (pipeline influence, co-sell deals, customer adoption) and report against them.
- Serve as Evangelist of the partnership. Create compelling thought leadership assets for events, webinars, campaigns, and Microsoft sellers.
- Develop solution one-pagers, sales collateral (pitch decks, battlecards, sales plays), and customer-facing materials.
- Support customer case study development by identifying customers, shaping stories, and highlighting joint value.
- Build event and webinar presentation decks with cohesive story flow, speaker notes, and demo integration.
- Own and execute joint marketing initiatives with Microsoft, including campaigns, co-branded content, and joint events.
- Monitor Microsoft’s event calendar to identify sponsorship and speaking opportunities; create scalable 'event-in-a-box' templates.
- Partner with demand generation and customer marketing teams to deliver impactful webinars and conferences.
- Develop internal enablement resources: talk tracks, objection handling guides, demo scripts.
- Build Microsoft field enablement materials: co-sell playbooks, tailored pitch decks for Microsoft account executives.
- Ensure alignment across Sales, Product, and Marketing to drive unified messaging.
- Drive a customer evidence pipeline: secure testimonials, case studies, and joint speaking opportunities.
- Partner with Analyst Relations to brief firms like Gartner and Forrester on the joint M-Files + Microsoft value proposition.
- Establish a feedback loop with Microsoft sellers and customers to refine messaging and guide roadmap priorities.
- Develop and maintain strong relationships with Microsoft product, sales, and marketing teams.
- Draft and coordinate press releases, blogs, announcements, and internal communications related to the Microsoft partnership.
- Ensure effective use of Microsoft partner benefits such as marketplace listings, MDF allocation, internal webinars, and joint promotional opportunities.
What We're Looking For
- Bachelor’s degree or equivalent practical experience.
- Technical acumen to work deeply with product and engineering teams across M-Files and Microsoft.
- Proven experience in product marketing within the Microsoft ecosystem, including driving go-to-market initiatives.
- Exceptional written and verbal communication skills with a knack for persuasive storytelling.
- Strong project management skills; ability to juggle multiple projects while staying organized and meeting deadlines.
- Experience building relationships and collaborating with cross-functional internal and external stakeholders.
- Professional, polished demeanor with a strong sense of accountability and ownership.
- Highly self-motivated and proactive, with the ability to thrive in a fast-paced environment.
Team & Environment
This role reports to the Senior Director of Product Marketing with strong collaboration and a dotted line to the Vice President, Strategic Operations & Corporate Development. Our culture is grounded in collaboration, empathy, and shared success, with core values of Make It Happen, Help Others, and Love Customers.
Benefits & Compensation
- Unlimited PTO
- Matching 401K Plan (25% of employee's contribution up to the IRS max)
- Health insurance (PPO and HDHP/HSA plans offered)
- Dental insurance
- Vision insurance
- Life insurance (1x employee salary)
- Short-term disability (employer paid)
- Long-term disability (employer paid)
- Flexible Spending Plan (medical and dependent)
- 10 paid holidays annually
Work Mode
This is a remote position open to candidates located in the United States, with a preference for those working within the Eastern Standard Time (EST) zone.
M-Files is an equal opportunity employer.
