Responsibilities
- Lead the development and execution of go-to-market strategies for product launches, updates, and experiments.
- Strategically create product messaging and positioning by conducting research and collaborating with senior PMMs, product managers, and general managers.
- Create, maintain and update core product marketing collateral, including sales enablement materials, presentations, and internal documentation.
- Conduct persona and competitive research to support positioning and sales strategy.
- Collaborate with Marketing and Content teams on cross-channel campaigns, educational materials, and lifecycle content.
- Track performance of marketing initiatives and report back key learnings to product and marketing teams.
- Partner with the Sales and Customer Success teams to understand user pain points and surface feedback into positioning and messaging improvements.
- Coordinate logistics and prepare materials for product launches, webinars, and industry events.
- Manage internal communication and documentation around product updates.
- Pitch in wherever needed to support cross-functional projects and improve marketing effectiveness.
Requirements
- 5+ years of experience in product marketing, preferably in a B2B, product-led organization or life sciences consulting
- 2+ years of experience leading product marketing for an entire vertical
- Experience in marketing to stakeholders across the healthcare industry, including health systems, payers, and providers
- Strong understanding of go-to-market strategy, product positioning, and messaging
- Experience developing and delivering training and enablement programs for channel partners and sales teams
- Excellent written and verbal communication skills, including public speaking experience
- Self-starter with a bias toward action who can manage multiple, competing priorities in a fast-paced environment
- Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions
- Experience working in a fast-paced startup environment and comfort within a highly cross-functional role
Nice to Have
- Have previous experience working at a healthtech startup
- Have worked across both traditional B2B marketing/sales and product-led growth
Benefits
- Competitive pay with equity options
- Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options
- Company-sponsored disability & life insurance
- Unlimited PTO
- 401(k) + 4% Matching
- Fully remote work + flexible working hours
- $750 work-from-home setup budget
- Paid biannual in-person company summits
- Quarterly $150 co-hanging stipend to meet up with coworkers
- Monthly $100 health and wellness benefit
- Generous paid family leave
- Annual $1,200 learning & development stipend
Additional Information
- Disability Accommodation Email Turquoise is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact recruiting@turquoise.health
