About the Role
This role leads the development and execution of product marketing strategies to support product launches, market expansion, and customer adoption. The individual will collaborate with product, sales, and marketing teams to define messaging, create enablement tools, and deliver insights that influence product direction and market positioning.
Responsibilities
- Lead the creation of go-to-market plans for new product features and platforms
- Develop clear value propositions and messaging frameworks for diverse audiences
- Partner with product teams to understand roadmap priorities and technical capabilities
- Translate complex product details into accessible customer-facing content
- Conduct market research to identify customer needs, trends, and competitive dynamics
- Define target customer profiles and use cases for product offerings
- Support sales teams with training, tools, and collateral to improve conversion
- Collaborate with content creators to produce case studies, blogs, and campaign assets
- Monitor product performance metrics and customer feedback for optimization
- Advocate for customer insights in product development discussions
- Manage timelines and deliverables across marketing and product stakeholders
- Coordinate launch activities across digital, email, and social channels
- Evaluate market opportunities for expansion or product adaptation
- Maintain up-to-date competitive intelligence reports
- Ensure brand consistency across all product-related communications
- Drive thought leadership initiatives to position the product in the market
- Use data to measure campaign effectiveness and inform future strategies
- Develop product positioning that differentiates in crowded markets
- Lead cross-functional workshops to align teams on launch goals
- Create executive-facing summaries for product updates and results
- Identify partnership opportunities that amplify product reach
- Support PR efforts with messaging and background materials
- Gather customer testimonials and success stories for marketing use
- Stay current on industry regulations affecting product messaging
- Facilitate feedback loops between customer support and product marketing
Compensation
Competitive salary with equity and benefits
Work Arrangement
Hybrid
Team
Product and marketing teams
About the Role
We are seeking a seasoned product marketing leader to shape how our platform is perceived and adopted in the market. This person will own the narrative for key product initiatives and ensure alignment between product development and customer needs. The ideal candidate is data-informed, customer-obsessed, and capable of leading without authority across departments.
What You’ll Do
- Lead end-to-end go-to-market strategy for product releases
- Develop core messaging and audience segmentation
- Create sales tools, battle cards, and pitch decks
- Partner with demand generation on campaign strategy
- Conduct win/loss analysis to refine positioning
What We’re Looking For
- Experience in fast-moving tech environments
- Strong analytical and storytelling abilities
- Proven ability to influence cross-functional teams
- Background in customer research and market analysis
- Comfort with ambiguity and evolving product landscapes
Why This Matters
Product marketing bridges the gap between development and customer value. Your work will directly impact how users understand and engage with our platform, shaping adoption, retention, and long-term growth.
Preferred Qualifications
- MBA or advanced degree
- Experience in fintech, creative industries, or payroll software
- Background in startup or high-growth environments
- Public speaking or conference presentation experience
- Knowledge of compliance or regulatory frameworks in financial products
Available
