Spexi is hiring a Senior Product Marketing Manager to lead product launches and drive go-to-market strategies for our geospatial data products and APIs. You will own the demand side of the business, focusing on product awareness, adoption, and engagement.
What You'll Do
- Lead product launches and develop and execute go-to-market (GTM) strategies.
- Take charge of positioning, messaging, sales and marketing enablement, and managing customer and lifecycle marketing initiatives.
- Drive demand generation programs, support product-led growth efforts, and contribute to pipeline development across key verticals.
- Craft clear, compelling messaging that highlights the value of Spexi’s geospatial data products, APIs, and new capabilities.
- Lead go-to-market planning and execution for product launches, new data layers, and platform features.
- Build and maintain a library of enablement assets including pitch decks, one-pagers, demo flows, and use-case guides.
- Collaborate closely with the Customer Success team to synthesize feedback, identify patterns, and surface actionable insights.
- Own and optimize full-funnel demand generation across paid, organic, partner, and event channels.
- Collaborate with Product and Customer Success to support the end-to-end customer journey.
- Support and mentor marketing team members, providing strategic guidance and day-to-day prioritization.
- Track and report on key marketing KPIs.
What We're Looking For
- 6–10+ years of experience in B2B SaaS, data platforms, APIs, or developer tools.
- Proven ability to launch technical products and scale demand generation programs.
- Experience working with geospatial data, drone technology, or spatial AI.
- Comfortable marketing to technical users and communicating complex products clearly.
- Demonstrated success driving marketing initiatives across the full customer journey.
- Strong instincts in product marketing fundamentals including positioning, value articulation, storytelling, and segment-specific messaging.
- Skilled storyteller with excellent writing and verbal communication abilities.
- Use analytics, attribution tools, and research insights to shape strategy, inform prioritization, and optimize marketing performance.
- Proven success working with Product, Sales, Customer Success, and Growth teams to drive alignment and impact.
- Direct experience managing internal team members as well as freelancers, agencies, and vendors.
- Proficient with modern marketing and analytics tools such as Amplitude, HubSpot, Notion, and Salesforce.
Technical Stack
- Amplitude
- HubSpot
- Notion
- Salesforce
Team & Environment
You will be a key member of our Marketing team, collaborating closely with Product, Customer Success, and Growth functions.
Benefits & Compensation
- Medical, dental, and vision coverage
- Generous vacation policy
- Opportunities for learning and career development
- Remote-friendly environment with flexible hours
- Annual salary: $120,000 to $180,000 CAD
Work Mode
This is a hybrid role with flexibility. The position is open to candidates in Vancouver, BC, the Greater Vancouver area, British Columbia, Canada, and the US.
Spexi is an inclusive employer that believes in workplace equality, supports diversity, creates a welcoming environment, and respects the unique qualities each individual brings to the company. We provide accommodations for applicants with disabilities.
