About the Role
This role is responsible for shaping how a product is positioned and brought to market. The ideal candidate will combine strategic thinking with hands-on execution to drive awareness, adoption, and revenue through coordinated marketing efforts and deep customer understanding.
Responsibilities
- Lead the development of product positioning and core messaging frameworks
- Design and execute go-to-market strategies for new product launches
- Collaborate with product teams to shape roadmap input based on market insights
- Translate technical product features into customer-focused value propositions
- Partner with sales to create enablement tools and training materials
- Conduct competitive analysis to inform differentiation strategies
- Gather and apply customer feedback to refine marketing approaches
- Develop campaign assets aligned with buyer personas and customer journeys
- Measure and report on campaign performance and market adoption
- Work with design teams to ensure brand consistency across materials
- Support pricing and packaging initiatives with market data
- Identify target markets and customer segments for product focus
- Coordinate with regional teams for global campaign alignment
- Manage external agencies and vendor relationships when needed
- Drive thought leadership initiatives to position the product in market
- Use analytics platforms to track user engagement and conversion
- Maintain up-to-date knowledge of industry trends and shifts
- Present findings and strategies to leadership and stakeholders
- Optimize content for SEO and digital discoverability
- Ensure compliance with regulatory and brand standards
- Facilitate workshops to gather cross-team input
- Align marketing goals with business objectives
- Develop executive briefing materials for customer interactions
- Create case studies and success stories from customer data
- Lead A/B testing for messaging and campaign effectiveness
Nice to Have
- Master’s degree in business or marketing
- Experience in AI or spatial computing domains
- Familiarity with developer-focused products
- Background in B2B enterprise software marketing
- Knowledge of API-based platforms
- Experience working with technical audiences
- Prior work in startup or high-growth environments
- Exposure to international markets and localization
Compensation
Competitive salary with equity and benefits package
Work Arrangement
Hybrid remote with regional flexibility
Team
Collaborative cross-functional environment with product, sales, and marketing teams
About the Role
You will be the voice of the product, crafting clear and compelling narratives that resonate with technical and business audiences. Your work will directly influence customer perception and sales effectiveness.
What We Value
We prioritize clarity, data-informed decisions, and collaboration. Candidates who demonstrate initiative, adaptability, and a customer-first mindset will thrive in this role.
Available for qualified candidates
