G2 is looking for a Senior Product Marketing Manager to shape the positioning, go-to-market strategy, and success of its buyer intent, content, and market intelligence products on the G2 platform. This role collaborates closely with Product Management to provide market-driven insights, inform product development, and create compelling messaging for a value-driven, global community.
What You'll Do
- Develop product positioning and messaging for G2 buyer intent, content, and market intelligence capabilities.
- Design concise narratives showcasing the benefits of G2 buyer intent data, content, and market intelligence offerings.
- Create sales collateral, datasheets, G2U course suggestions, in-app messaging, and website copy.
- Analyze market trends, buyer feedback, and competitive offerings.
- Conduct surveys, win/loss interviews, and market scans.
- Develop and execute go-to-market strategies for new features and updates.
- Develop launch plans, coordinate cross-functional activities, and drive readiness for product launches.
- Synthesize seller and buyer insights to recommend product improvements.
- Facilitate customer interviews, analyze usage data, and share actionable insights with Product Managers.
- Work closely with Product, Customer Success, Sales, and Growth teams.
- Proactively seek opportunities to deepen PMM skills through certifications, workshops, and peer learning.
What We're Looking For
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- At least 4 years of experience in product marketing.
- Experience in SaaS or online marketplace products.
- Proficiency in user research, content creation, and cross-functional project management.
- Strong written and verbal communication abilities.
- Experience developing product value propositions and supporting materials.
- Skilled in market, competitor, and customer research.
- Comfort with analytics and interpreting adoption data.
- Demonstrated ability to influence without authority.
- Desire and ability to learn rapidly.
- Willingness to travel for team collaboration or industry events as needed.
Nice to Have
- Product Marketing Alliance (PMA), Pragmatic Institute, or similar certifications.
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
