G2 is looking for a Product Marketing Manager to define the positioning, go-to-market strategy, and success of Brand Profile & Reviews products on our platform. In this role, you'll collaborate closely with Product Management to provide market-driven insights, inform product development, and create compelling messaging for customers.

What You'll Do

Develop product positioning and messaging for G2 profile and reviews features to drive adoption and awareness.
Design concise narratives showcasing the benefits of robust profiles and authentic reviews.
Create sales collateral, datasheets, course suggestions, in-app messaging, and website copy.
Analyze market trends, buyer feedback, and competitive offerings to inform product enhancements.
Conduct surveys, win/loss interviews, and market scans.
Develop and execute go-to-market strategies for new features and updates.
Develop launch plans, coordinate cross-functional activities, and drive readiness for product launches.
Lead launch calls, develop FAQs, and gather market feedback post-launch.
Synthesize seller and buyer insights to recommend product improvements.
Facilitate customer interviews, analyze usage data, and share actionable insights with Product Managers.
Work closely with Product, Customer Success, Sales, and Growth teams to align on objectives.
Proactively seek opportunities to deepen PMM skills through certifications, workshops, and peer learning.

What We're Looking For

Bachelor’s degree in Marketing, Business, Communications, or a related field.
2-4 years in product marketing.
Proficiency in user research, content creation, and cross-functional project management.
Strong written and verbal communication abilities.
Experience developing product value propositions and supporting materials.
Skilled in market, competitor, and customer research.
Comfort with analytics and interpreting adoption data.
Demonstrated ability to influence without authority.
Desire and ability to learn rapidly.
Willingness to travel for team collaboration or industry events as needed.

Nice to Have

Experience in SaaS or online marketplace products.
Product Marketing Alliance (PMA), Pragmatic Institute, or similar certifications.

Team & Environment

You'll join a global, diverse team of smart, dedicated, and kind individuals guided by our PEAK values (Performance + Entrepreneurship + Authenticity + Kindness). We are intentional about DEI and philanthropic work.

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.