About the Role
The individual will own product marketing strategy, driving awareness, adoption, and differentiation through compelling content and data-driven campaigns.
Responsibilities
- Define and execute go-to-market plans for new product features and launches
- Develop clear, impactful messaging and positioning for product offerings
- Collaborate with sales to create enablement tools and training materials
- Translate technical product details into customer-focused value propositions
- Conduct market research to understand customer needs and competitive landscape
- Identify use cases and customer segments to guide marketing strategy
- Support demand generation campaigns with targeted content and assets
- Work closely with product management to influence roadmap priorities
- Produce sales collateral, including battle cards, datasheets, and presentations
- Analyze product performance metrics to refine marketing approaches
- Lead competitive intelligence efforts and update internal knowledge bases
- Coordinate with external agencies on creative development and media planning
- Manage timelines and deliverables across marketing and product teams
- Ensure brand consistency across all customer-facing materials
- Present product updates to internal stakeholders and leadership
- Gather customer feedback to inform messaging and product improvements
- Develop case studies and success stories highlighting product impact
- Optimize landing pages and digital assets for conversion
- Track campaign effectiveness using analytics and attribution models
- Advocate for customer needs within the organization
- Stay current on industry trends in B2B marketing and SaaS technologies
- Drive thought leadership initiatives through webinars and content programs
- Support event marketing with product-focused presentations and demos
- Align marketing strategies with revenue goals and business objectives
- Mentor junior team members on best practices in product marketing
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Remote-friendly with flexible scheduling
Team
Cross-functional collaboration with product, sales, and marketing teams
Why This Role Matters
This position plays a central role in shaping how the market perceives key product innovations and drives adoption across sales and customer success teams.
Growth Opportunities
The company supports professional development through mentorship, conference access, and internal mobility in a rapidly expanding organization.
Technology Stack
Tools include Salesforce, HubSpot, Slack, Gong, Mixpanel, Figma, and Google Workspace for seamless collaboration and analytics.
Culture & Values
Emphasis on transparency, accountability, and customer obsession in every team interaction and decision.
Performance Expectations
Success is measured by campaign engagement, product adoption rates, and feedback from sales and customer teams.
