Wave is looking for a Senior Product Marketing Manager to establish and lead the Product Marketing pillar on a global scale. You'll have a direct impact on our mission to make Africa the first cashless continent by building radically affordable financial services.
What You'll Do
- Partner closely with Global Product and Local Marketing teams to drive growth via compelling campaigns and co-develop the product roadmap.
- Build a deep understanding of each product line and share customer data and market insights to inform product development strategy.
- Bring local marketing teams up to speed on product USPs and launch timing, working together to identify target segments and deliver campaigns.
- Identify and analyze product and campaign KPIs to measure performance and inform subsequent initiatives.
- Provide intel on the competitive landscape with actionable insights for Wave.
- Coach, mentor, and lead a small local product marketing team.
What We're Looking For
- 10+ years of experience in marketing or product development.
- At least 5 years in product marketing in an established tech or fintech company/startup with a structured product marketing unit.
- Experience working across comprehensive and organized product portfolios with thoughtfully developed roadmaps.
- Bachelor’s degree in marketing, business, product development, or a related field.
- Deep understanding of the tech product development process and experience collaborating with product teams.
- Excellent ability to translate technical language into compelling consumer-facing messaging.
- Proven success in leading product campaigns that delivered on and surpassed growth targets.
- Strong strategic thinking and ability to manage all details of a marketing campaign launch independently.
- Global and big picture thinking, with capability to understand local cultures and market landscape.
- Strong analytical skills and well-versed in KPIs and measures of success.
- Passionate about and up to date with tech and product trends, particularly fintech.
- Strong team player, collaborator, and good interpersonal skills.
- Experienced people leader with excellent leadership skills.
- Flexibility to travel up to 3 times a year to operating markets in Africa.
- Fluent in English.
Nice to Have
- Fluent in French (written and spoken), though not mandatory.
- Familiarity with global tech and fintech markets and customer behaviour.
- Knowledge of the African market.
- Experience working in multicultural and dynamic environments.
Team & Environment
You’ll lead a small local product marketing team and be a core part of the Product Marketing pillar, partnering with Global Product and Local Marketing teams. The broader team is spread across operating countries and remote locations worldwide, fostering autonomy and a deep passion for financial inclusion.
Benefits & Compensation
- Competitive salaries calculated using a transparent formula.
- Comprehensive health insurance for you and your dependents.
- Generous parental leave policies and childcare subsidies.
- Gym memberships and fitness class subsidies.
- Airtime reimbursement and other benefits.
Work Mode
This is a remote position.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
