Avalara is hiring a Senior Product Manager to lead the next generation of embedded finance capabilities, specifically in payments and lending/embedded credit. This senior individual contributor role owns a product area from strategy through delivery and adoption, partnering with Engineering, Design, Data, GTM, and external financial partners.
What You'll Do
- Develop the strategy for financial products within Avalara's ecosystem, tied to company and business-unit goals.
- Define and maintain a clear roadmap for your product area.
- Translate strategy into measurable outcomes, success metrics, and north-star goals.
- Understand customer segments (accounting firms, merchants, platforms, marketplaces), their money movement workflows, and where embedded finance and tax intersect.
- Lead structured discovery using interviews, journey mapping, data analysis, and experiments to validate problems and solutions.
- Write clear PRDs and artifacts that balance customer value, regulatory and risk requirements, technical feasibility, and usability.
- Partner with Engineering and Design to discover solutions, break work into well-defined increments, and ship iterative, high-quality releases.
- Use analytics, experimentation, and cohort analysis to understand performance and improve conversion, adoption, and economics.
- Use AI tools (e.g., ChatGPT, v0, Figma Make, Cursor) to accelerate research, summarize insights, and explore solution space.
- Be the product owner for your domain—driving clarity of goals, scope, trade-offs, and timelines for partners.
- Promote Sales, Customer Success, Marketing, and Support with positioning, collateral inputs, demos, and training; gather feedback to inform roadmap.
- Represent the Embedded Finance roadmap and results to senior leadership in a concise, data-backed way.
What We're Looking For
- 6+ years of product management experience building and scaling software products.
- 4+ years in FinTech/payments, specifically in areas such as acquiring, card issuing, payment gateways, ACH/wires, payouts, or similar.
- Hands-on experience with embedded finance or BaaS products, in B2B SaaS, platforms, or marketplaces.
- Familiarity with lending / credit products (e.g., vendor financing, working capital, invoice financing, card-based credit, or underwriting platforms).
- Technical fluency: you can work with APIs, webhooks, event-driven systems, and understand how ledgers, reconciliation, and risk systems fit together.
- Experience building a roadmap, prioritizing ruthlessly, and shipping products that improved important business and customer metrics.
- Experience navigating ambiguous problem spaces, aligning diverse partners, and making clear, principled trade-offs.
- Comfort using AI tools in your workflow for analysis, synthesis, documentation, and brainstorming—paired with a sense for when human judgment must lead.
- Bachelor's degree in a relevant field (e.g., Computer Science, Engineering, Business, Economics, or similar) or equivalent practical experience.
Nice to Have
- Experience working with tax, accounting, ERP, or billing systems and integrating payments or financing into those workflows.
- Prior work with global payments and cross-border money movement.
- Experience in either a high-growth SaaS or platform environment where you've built 0→1 and scaled 1→n products.
Technical Stack
- APIs, webhooks, event-driven systems
- AI tools (e.g., ChatGPT, v0, Figma Make, Cursor)
Team & Environment
This is a senior individual contributor role reporting to the Principal Product Manager.
Benefits & Compensation
- Great compensation package.
- Paid time off.
- Paid parental leave.
- Many employees are eligible for bonuses.
- Health & wellness benefits vary by location but generally include private medical, life, and disability insurance.
Work Mode
This role follows a local-country work mode and is open to candidates located in the United States.
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
