Embark on a journey of transforming healthcare innovation. Our dynamic and compassionate environment cultivates a worldwide community that embraces uniqueness and individual potential. We inspire you to transcend limitations, providing support and adaptability to nurture professional and personal advancement while celebrating your distinctive contributions. The Senior Performance Marketing Manager will enhance operational effectiveness of global marketing campaigns by optimizing processes, synchronizing cross-functional teams, and guaranteeing seamless integration between content strategy, digital strategy, and regional/zone marketing. This role propels performance through precise KPIs, analytics dashboards, and actionable intelligence, while monitoring project implementation and budget tracking for the department. Strengthens organizational capabilities by creating comprehensive toolkits and strategic playbooks that amplify campaign execution and elevate marketing performance across the organization. Will collaborate cross-functionally with content, digital, and product marketing teams from three Siemens Healthineers business lines to ensure marketing campaigns operate smoothly and effectively, strategically targeting external audiences. Campaign Excellence and Cross-Functional Collaboration - Functions as operational connector between content strategy team and digital strategy team from initial planning through deployment. Drives alignment on priorities, transition timelines, and deliverables. - Identifies operational constraints and drives efficiency across teams. Optimally aligns resources, manages timelines, and mitigates potential risks to achieve business objectives. - Collaborates with corporate marketing and interdepartmental teams for DX-wide program deployment and pilot initiatives. - Engages with Zone/Country marketing contacts to comprehend requirements and develop supportive tools/processes ensuring effective campaign implementation. Performance Optimization - Constructs campaign dashboards for real-time performance monitoring. - Tracks campaign adoption across regions and ensures precise execution alignment. - Distributes performance insights and best practices to key stakeholders to enhance campaign effectiveness. Reporting & Governance - Analyzes and presents comprehensive campaign performance reports across channels, providing strategic recommendations to leadership. - Reports on budget and departmental marketing deliverables across content and digital strategy teams. - Manages centralized Asset Library for Global Marketing collateral. Capability Building & Best Practices - Develops and delivers toolkits and playbooks to elevate marketing capabilities globally and regionally. - Remains current on industry trends and technologies, promoting knowledge sharing and change management. - Implements consistent processes and frameworks scalable with organizational growth. Critical Competencies: - Analytical & Data-Driven Decision Making - Marketing Operations Expertise - Cross-Functional Leadership & Influence - Program & Project Management - Change Leadership & Capability Building - Executive-Level Communication - Digital Knowledge, Fluency & Innovation Mindset - Regulatory & Compliance Awareness Job Functions: - Collaborative work approach with colleagues, stakeholders, and management - Effective project management and prioritization - Highly organized with meticulous project oversight - Global campaign planning and orchestration - Digital campaign implementation and best practices - Advanced communication and presentation skills - Development of KPIs and reporting frameworks - Performance analysis and optimization strategies - Operational workflow standardization - Global asset library maintenance - Playbook and toolkit development - Martech and process improvement identification Education/Experience: - Bachelor's degree in marketing, business, or related field - MBA or advanced degree preferred - 7+ years marketing experience - B2B healthcare marketing expertise - Global campaign leadership experience - Marketing technology platform proficiency - Omnichannel marketing performance understanding - Dashboard and reporting framework expertise - Regulated marketing environment experience - Strong stakeholder management skills - Potential global travel requirements We are a global team of 72,000 dedicated Healthineers across 70+ countries. As medical technology leaders, we continuously push boundaries to create superior patient outcomes and experiences worldwide. Our portfolio is critical for clinical decision-making and treatment pathways. Our collaborative environment celebrates diverse backgrounds, cultures, and perspectives, united by a singular mission: pioneering healthcare breakthroughs. Universally. Sustainably. Base Pay Range: $123,120 - $184,680 Comprehensive benefits package including medical, dental, vision insurance, 401(k), life insurance, disability coverage, and paid time off. Equal Opportunity Employer committed to workplace diversity and inclusion.
Remote (Global) Full-time
Siemens Healthineers is hiring a Senior Performance Marketing Manager (remote)
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