About the Role
The ideal candidate will manage and scale paid acquisition channels, analyze campaign performance, and collaborate with cross-functional teams to refine marketing strategies and maximize conversion rates.
Responsibilities
- Lead the strategy and execution of paid digital advertising campaigns
- Optimize ad spend across platforms to improve return on investment
- Use analytics tools to monitor, report, and interpret campaign performance
- Collaborate with creative teams to develop high-converting ad content
- Manage budgets and forecast performance outcomes
- Identify new opportunities for customer acquisition
- Conduct A/B testing to refine targeting and messaging
- Ensure compliance with advertising platform policies
- Work closely with product and engineering teams to align on goals
- Stay current with industry trends and emerging platforms
- Develop audience segmentation strategies to improve targeting
- Implement tracking and attribution models
- Coordinate with external agencies and partners
- Drive customer lifecycle marketing initiatives
- Support brand consistency across all paid channels
- Use CRM data to inform acquisition strategies
- Improve funnel conversion rates through data insights
- Manage keyword and bid strategies for search campaigns
- Evaluate and onboard new advertising platforms
- Contribute to long-term marketing planning
- Maintain documentation of campaign strategies and results
- Ensure data privacy standards are followed
- Scale successful campaigns across regions
- Provide regular performance updates to leadership
- Mentor junior team members when needed
Nice to Have
- Experience managing global campaigns
- Background in AI or machine learning technologies
- Familiarity with programmatic advertising
- Knowledge of SEO principles
- Experience with mobile app user acquisition
- Understanding of lifetime value modeling
- Past work with early-stage startups
- Proficiency in Italian language
Compensation
Competitive salary with performance bonuses
Work Arrangement
Full remote, based in Italy
Team
Collaborative team focused on scaling digital marketing initiatives
Why This Role Matters
This position plays a key role in shaping how users discover and engage with the product, directly influencing growth and scalability through data-informed decisions.
What We Offer
Flexible remote work environment, professional development opportunities, access to cutting-edge marketing tools, and a performance-driven culture with transparent metrics for success.
Not applicable
