About the Role
This role is responsible for developing and executing marketing strategies that support and amplify partner ecosystems. The individual will lead co-marketing programs, enable partner sales teams, and drive demand through collaborative campaigns and messaging alignment.
Responsibilities
- Lead the development of go-to-market strategies for partner-led initiatives
- Design and manage co-branded marketing campaigns with strategic partners
- Create demand generation programs that leverage partner networks
- Develop messaging frameworks that align with partner offerings
- Support partner enablement through training and marketing resources
- Coordinate joint events, webinars, and thought leadership opportunities
- Track and report on campaign performance and partner marketing ROI
- Collaborate with product marketing to align messaging across ecosystems
- Manage content creation tailored to partner channels
- Build relationships with key partner marketing stakeholders
- Drive lead-sharing programs between internal sales and partner teams
- Optimize partner portal content for marketing engagement
- Develop playbooks for regional teams to execute localized campaigns
- Ensure brand consistency across all co-marketing materials
- Identify new partner marketing opportunities in target markets
- Work closely with field marketing on regional partner activations
- Gather and share partner feedback to inform marketing strategy
- Maintain a centralized calendar for partner marketing activities
- Support partner onboarding with tailored marketing plans
- Leverage analytics to refine marketing approaches and improve outcomes
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Global marketing team focused on channel and partner growth
Why This Role Matters
Partner channels are a critical growth engine, and this role directly influences how effectively joint solutions reach the market. The right candidate will shape how partners position and promote integrated offerings, driving visibility and revenue across ecosystems.
What You’ll Achieve
- Launch at least four major co-marketing initiatives annually
- Increase partner-generated leads by 30% year over year
- Onboard and activate marketing plans for 10+ new partners per year
- Achieve 90% partner satisfaction rate on marketing support
- Establish repeatable playbooks adopted by regional teams
Available for qualified candidates
