About the Role
This role is designed for an experienced strategist who will develop and manage paid social media campaigns across platforms, ensuring alignment with client goals and delivering strong ROI through continuous optimization.
Responsibilities
- Lead the creation and execution of paid social strategies for various industries
- Manage budgets and bidding strategies to maximize campaign efficiency
- Monitor, analyze, and report on campaign performance using key metrics
- Collaborate with creative teams to develop compelling ad content
- Stay current with platform updates and emerging trends in social advertising
- Optimize campaigns based on performance data and A/B testing
- Develop audience targeting strategies using first- and third-party data
- Present insights and recommendations to internal teams and clients
- Ensure brand consistency across all paid social initiatives
- Manage multiple client accounts with varying objectives and timelines
- Use analytics tools to track conversion paths and attribution
- Coordinate with account management to align strategy with client goals
- Develop scalable processes for campaign setup and reporting
- Train team members on best practices in paid social advertising
- Maintain compliance with platform advertising policies
- Identify opportunities for cross-channel integration
- Support new business pitches with strategic planning and forecasting
- Implement retargeting and lookalike audience strategies
- Manage campaign calendars and ensure timely delivery
- Troubleshoot technical issues related to tracking and pixel implementation
- Leverage platform-specific features to enhance ad performance
- Conduct competitive analysis to inform strategy development
- Use automation tools to streamline campaign management
- Maintain documentation of strategies, results, and learnings
- Support the development of thought leadership content in paid media
Nice to Have
- Experience with programmatic social buying
- Familiarity with influencer marketing integration
- Background in performance marketing for B2B companies
- Knowledge of mobile app install campaigns
- Experience with international campaign rollout
- Understanding of creative performance drivers in social ads
- Exposure to AI-powered advertising tools
- History of working with enterprise-level clients
- Experience in retail or consumer goods sectors
- Proficiency in additional digital channels such as paid search
Compensation
Competitive salary based on experience
Work Arrangement
Remote within the United States
Team
Collaborative team environment focused on digital marketing and client growth
Why This Role Matters
- This position plays a central role in shaping how clients connect with audiences through paid social channels, directly influencing growth and brand visibility.
- You will be at the forefront of innovation in digital advertising, applying strategic thinking to real-world marketing challenges.
Growth Opportunities
- Opportunities exist for leadership roles, specialization in emerging platforms, and client strategy development.
- Team members are encouraged to pursue certifications and attend industry events to expand their expertise.
Not available
