Abe The Agency is hiring a Senior Paid Social Strategist (Remote US) - Future Opening

Abe is seeking a Senior Paid Social Strategist to own social media strategy and execution for mid-market and enterprise B2B clients. In this remote role, you will be responsible for building quarterly strategies, optimizing LinkedIn campaigns, and directly contributing to client satisfaction and growth.

What You'll Do

• Oversee and lead a collection of Social Media accounts as the primary strategist.
• Serve as direct support to client contacts, maintaining strong relationships.
• Communicate weekly with vendors or operational partners to ensure alignment on tasks and quality.
• Build comprehensive social media strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Provide fractional support for internal marketing initiatives.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within the client's CRM system.
• Take responsibility for personal productivity and utilization.
• Work directly with an Associate Director to ensure internal and client goals are met.
• Understand the value and integration of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships and your professional network.
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.

What We're Looking For

• 4+ years experience at a performance or digital marketing agency, with hands-on experience supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, and CTV.
• Proficiency in using advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Ability to delegate to junior team members to ensure joint success.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel to make data-driven decisions.
• Ability to drive results and measure via OCT.
• Experience with audience segmentation by tier, job title, and other criteria.
• Proven and measurable success managing mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Willingness to travel to visit clients approximately once per year, per client or as needed.

Nice to Have

• Equal parts competitive and curious; a true problem solver.
• Live on the cutting edge of the industry, always looking for opportunities to grow and share knowledge.
• Quality-obsessed in your approach to work.

Technical Stack

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics & GA4
• Excel

Team & Environment

You will be part of the social media team and report directly to an Associate Director.

Benefits & Compensation

• Annual base salary range: $85,000 - $95,000 USD.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
• Mental health access to certified therapists through Spring Health and a membership to Headspace.
• Physical benefits including physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership.
• Unlimited PTO with a 2-week minimum, Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.

Work Mode

This is a remote-first position open to candidates anywhere in the United States.

Abe is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.