ethoslife is hiring a Senior Paid Social Creative Strategist to shape creative strategy across key paid social platforms and drive tangible business results. This data-driven, creatively-minded role translates consumer insights and performance data into high-converting ad creative for our direct-to-consumer brand.
What You'll Do
- Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X.
- Stay on top of trends and competitor strategies to identify the next breakout format or platform for a competitive edge.
- Conduct deep consumer research to understand audience pain points and motivations, translating insights into powerful ad messaging.
- Review all creative assets for message clarity, strategic alignment, and adherence to direct response best practices.
- Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform.
- Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing.
What We're Looking For
- 5–10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer brands.
- Proven experience working for brands with non-physical products, such as in the fintech space.
- Deep knowledge of direct response best practices and a track record of creating high-performing ad creative.
- A strong portfolio demonstrating a strategic approach to paid social advertising and an understanding of what drives conversions.
- Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback.
- Proficiency in leveraging performance data to inform and optimize creative decisions.
Nice to Have
- An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration.
Benefits & Compensation
- Salary range: $114,000 - $203,000
Work Mode
This role follows a hybrid work model and is open to candidates in the Remote US, San Francisco, California, and other locations in the United States.
We are dedicated to building a diverse, inclusive, and authentic workplace. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace, and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
