About the Role
This role involves managing high-budget paid media campaigns, analyzing performance data, and refining strategies to maximize ROI for clients in competitive industries.
Responsibilities
- Lead the planning and execution of paid advertising campaigns across search, social, and display channels
- Develop audience targeting strategies using first- and third-party data
- Monitor and report on campaign performance using analytics platforms
- Optimize bids, creatives, and landing pages for improved conversion rates
- Collaborate with creative teams to produce high-performing ad assets
- Manage budgets across multiple accounts and ensure efficient spend allocation
- Conduct A/B testing to identify effective messaging and formats
- Stay current with platform updates and emerging digital advertising trends
- Build and maintain dashboards for real-time performance tracking
- Provide strategic recommendations based on data insights
- Coordinate with account managers to align campaigns with client goals
- Ensure compliance with advertising policies and brand guidelines
- Troubleshoot underperforming campaigns and implement corrective actions
- Lead client-facing presentations and performance reviews
- Mentor junior team members in best practices for paid media
- Use automation tools to streamline campaign management tasks
- Integrate CRM and marketing data for better attribution modeling
- Manage UTM parameters and tracking infrastructure
- Evaluate new advertising platforms and pilot test opportunities
- Support the development of media plans and client proposals
Nice to Have
- Certifications in Google Ads or Meta Blueprint
- Experience with enterprise-level clients
- Knowledge of Shopify or e-commerce platforms
- Background in performance marketing for SaaS companies
- Familiarity with Google Analytics 4
- Experience using Looker Studio or Tableau
- Working knowledge of SQL
- Prior experience in a remote-first company
- History of managing team members or leading projects
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Remote with flexible hours
Team
Collaborative digital marketing team focused on scalable client campaigns
What We Offer
- Flexible work schedule with autonomy in campaign execution
- Opportunities for professional development and certification support
- Exposure to diverse industries and innovative marketing challenges
- Collaborative environment with regular knowledge sharing
- Performance-based bonus structure
Technology Stack
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Looker Studio
- Google Tag Manager
- Shopify
- Zapier
- Asana
- Slack
- Microsoft Excel
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