Scale Army is hiring a Senior Paid Media Specialist

Our client is a prominent digital commerce enterprise renowned for providing sophisticated, technology-driven solutions to business clientele throughout North America. Demonstrating unwavering dedication to pioneering innovation, sector expertise, and sustainable expansion, the organization manages a substantial digital advertising investment while collaborating intimately with revenue and technical departments to generate quantifiable business outcomes. They emphasize organizational stability, cooperative engagement, and continuous strategic enhancement as they advance their digital customer acquisition framework. Location Fully Remote | 8:15 AM to 5 PM CT Role Overview The Senior Digital Advertising Specialist will orchestrate multi-platform promotional campaigns across Google Ads, Meta, and LinkedIn to accelerate digital commerce expansion. The position will strategically optimize a $3M annual marketing budget, evaluate performance metrics, spearhead experimental initiatives, and interface across departmental teams to deliver measurable results. Proficiency in business-to-business marketing is mandatory, with supplementary expertise in industrial, manufacturing, or water/wastewater domains considered advantageous. Key Responsibilities Campaign Execution - Direct planning, implementation, refinement, and reporting of digital advertising initiatives across Google Ads (primary), Meta, and LinkedIn. - Engage with sales and technical teams to guarantee strategic synchronization and information exchange. Budget Management - Supervise and optimize a $3M annual marketing budget. - Ensure efficient resource allocation to maximize return on investment across all channels. Data Analysis & Reporting - Monitor critical performance indicators including CTR, CPC, CPA, and ROAS. - Generate periodic reports and strategic insights for leadership. A/B Testing & Optimization - Conduct A/B experiments on creative materials, audience targeting, and landing page configurations. - Continuously enhance campaigns to improve performance and conversion rates. Cross-Channel Coordination - Maintain consistent messaging and targeting across promotional platforms. - Collaborate with creative teams to optimize engagement-focused assets. B2B Marketing - Apply business-to-business marketing expertise to customize campaigns for enterprise-focused audiences. - Optimize strategies for lead generation, nurturing, and customer acquisition. Qualifications Experience - 5+ years managing digital advertising campaigns across Google Ads, Meta, and LinkedIn, preferably serving eCommerce clients. - Background in business-to-business marketing emphasizing lead generation and customer acquisition. - Experience managing substantial marketing budgets (preferred). - Familiarity with industrial, manufacturing, or water/wastewater sectors (preferred). Skills - Exceptional analytical capabilities with proficiency in data interpretation and evidence-based decision-making. - Advanced expertise in A/B testing, optimization, and performance analytics. - Highly collaborative with superior interpersonal capabilities. - Meticulous and execution-oriented. - Proactive, self-motivated, and capable of balancing independent initiative with strategic guidance. - Enthusiastic learner with adaptability to emerging strategies. - Articulate communicator skilled in translating complex technical information. Opportunity This role provides an opportunity to drive substantial growth within a dynamic digital commerce environment while managing significant advertising budgets. The Senior Digital Advertising Specialist will operate remotely, collaborate with an innovative team, and directly influence organizational ROI and performance. The organization prioritizes stability and long-term professional development, seeking an ambitious professional eager to establish a enduring career trajectory. Apply now! Application Process: To be considered for this role these steps need to be followed: - Complete the application form - Submit a video showcasing professional skill sets Apply for this Job