Responsibilities
- Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms.
- Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives.
- Forecast spend and performance to support planning, resourcing, and future investment proposals.
- Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation.
- Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement.
- Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs.
- Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights.
- Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency.
- Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans.
- Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights.
- Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations.
- Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices.
- Identify new opportunities, tools, or tests that improve results and operational efficiency.
- Champion a culture of continuous learning and experimentation across paid media and the broader Services team.
Requirements
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
- 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes.
- Proven success managing multi-platform campaigns with significant budgets.
- Experience running influencer-driven or creator-led paid campaigns.
- Agency experience required.
- Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes.
- History of improving paid media efficiency through structured testing and optimization.
- Experience coaching or upskilling teammates on paid media execution.
- Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads.
- Strong analytical capabilities with experience using GA4 and/or other analytics dashboards.
- Proficiency in Sheets/Excel for analysis, forecasting, and reporting.
- Familiarity with project management tools (Asana or equivalent).
Nice to Have
- Experience with Later Influence or comparable platforms is a plus.
- Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred.
Work Arrangement
Hybrid
Team
Structure: Professional Services team
What success looks like:
- Campaigns consistently deliver against client KPIs (e.g., CPA, ROAS, CPM efficiency, engagement or conversion benchmarks).
- Paid media strategy is clearly defined, grounded in data, and integrated seamlessly with broader Services initiatives.
- Experimentation velocity increases, producing clear insights and measurable improvements over time.
- Stakeholders (Account Directors/Customer Service Managers, Account Managers, Sales Directors) view you as a trusted expert who elevates execution quality and client outcomes.
- Clients receive clear, actionable reporting and strategic recommendations that strengthen retention and satisfaction.
How you work:
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Additional Information
- Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
- To comply with local legislation and ensure transparency, we share salary ranges on all job postings.
- Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
- All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
- Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
- We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age.
- Please let us know if you require any accommodations or support during the recruitment process.
