Later is hiring a Senior Paid Media Manager (Social) to join our team. You will lead end-to-end paid social strategy and execution for Later Influence customers. This role owns large-scale, multi-platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate client growth.
What You'll Do
- Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms.
- Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives.
- Forecast spend and performance to support planning, resourcing, and future investment proposals.
- Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation.
- Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement.
- Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs.
- Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights.
- Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency.
- Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans.
- Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights.
- Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations.
- Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices.
- Identify new opportunities, tools, or tests that improve results and operational efficiency.
- Champion a culture of continuous learning and experimentation across paid media and the broader Services team.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
- 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes.
- Proven success managing multi-platform campaigns with significant budgets.
- Agency experience required.
- Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes.
- History of improving paid media efficiency through structured testing and optimization.
- Experience coaching or upskilling teammates on paid media execution.
- Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads.
- Strong analytical capabilities with experience using GA4 and/or other analytics dashboards.
- Proficiency in Sheets/Excel for analysis, forecasting, and reporting.
- Familiarity with project management tools (Asana or equivalent).
Nice to Have
- Experience running influencer-driven or creator-led paid campaigns.
- Experience with Later Influence or comparable platforms is a plus.
- Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred.
Technical Stack
- Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads
- GA4
- Sheets/Excel
- Asana
Team & Environment
You will be part of our Professional Services team.
Benefits & Compensation
- Compensation: $105-135k OTE (Base + Bonus)
- Eligible to participate in various benefits plans
Work Mode
This role is hybrid and based in New York, New York, United States.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age.
