Responsibilities
- Develop and implement paid media strategies to achieve client goals.
- Manage and optimize paid search, social, and display campaigns.
- Analyze campaign performance and provide data-driven recommendations.
- Collaborate with cross-functional teams to align media strategies with overall marketing objectives.
- Conduct keyword research and audience analysis to inform campaign strategies.
- Create and manage budgets to ensure efficient spending and maximize ROI.
- Stay updated with industry trends and best practices in paid media.
- Prepare and present performance reports to clients and stakeholders.
- Identify new opportunities for paid media expansion and innovation.
- Ensure compliance with advertising policies and guidelines.
- Monitor and optimize landing pages and user experience for better conversion rates.
- Manage relationships with media vendors and platforms.
- Conduct A/B testing to improve campaign effectiveness.
- Develop and maintain strong relationships with clients.
- Provide training and mentorship to junior team members.
- Contribute to the development of paid media best practices and standards.
- Work closely with the creative team to ensure ad creative aligns with campaign goals.
- Manage and optimize retargeting and remarketing campaigns.
- Conduct competitive analysis to inform campaign strategies.
- Ensure data accuracy and integrity in reporting and analytics.
- Develop and implement strategies for mobile and app-based advertising.
- Collaborate with the SEO team to align paid and organic search strategies.
- Manage and optimize video advertising campaigns.
- Conduct post-campaign analysis to assess performance and identify areas for improvement.
Nice to Have
- Certifications in Google Ads, Facebook Ads, and other relevant platforms.
- Experience with advanced analytics and data visualization tools.
- Familiarity with machine learning and AI in paid media.
- Experience with influencer marketing and partnerships.
- Strong understanding of programmatic advertising and ad tech.
- Experience with mobile app advertising and in-app purchases.
- Familiarity with data privacy and compliance regulations.
- Experience with international and multilingual paid media campaigns.
- Strong understanding of e-commerce and digital marketing trends.
- Experience with video advertising and YouTube Ads.
- Familiarity with CRM and marketing automation tools.
- Experience with A/B testing and conversion rate optimization.
- Strong understanding of data privacy and compliance regulations.
- Experience with retargeting and remarketing strategies.
- Ability to develop and implement paid media strategies from scratch.
- Experience with competitive analysis and market research.
- Strong understanding of ROI and performance metrics.
- Experience with cross-functional team collaboration and project management.
- Ability to provide training and mentorship to junior team members.
- Experience with budget management and financial planning.
- Strong understanding of user experience and conversion optimization.
Compensation
Competitive salary and benefits package.
Work Arrangement
Hybrid work arrangement with a mix of remote and on-site work.
Team
Join a dynamic and collaborative team of digital marketing professionals.
About the Role
- This role involves overseeing and optimizing paid media campaigns to drive growth and maximize ROI for clients.
- The ideal candidate will have a strong background in paid media management, with a focus on search, social, and display advertising.
- This position requires a strategic thinker who can develop and implement effective paid media strategies to achieve client goals.
- The role involves managing and optimizing paid search, social, and display campaigns, as well as analyzing campaign performance and providing data-driven recommendations.
- The candidate will collaborate with cross-functional teams to align media strategies with overall marketing objectives and ensure compliance with advertising policies and guidelines.
- This role requires strong analytical skills, excellent communication and presentation skills, and the ability to manage multiple projects and prioritize tasks effectively.
- The ideal candidate will have experience with paid media platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, as well as familiarity with CRM and marketing automation tools.
- This position involves conducting keyword research and audience analysis, creating and managing budgets, and staying updated with industry trends and best practices in paid media.
- The candidate will prepare and present performance reports to clients and stakeholders, identify new opportunities for paid media expansion and innovation, and ensure data accuracy and integrity in reporting and analytics.
- This role requires a strong understanding of e-commerce and digital marketing trends, as well as experience with mobile and app-based advertising, video advertising, and YouTube Ads.
What We Offer
- Competitive salary and benefits package.
- Hybrid work arrangement with a mix of remote and on-site work.
- Opportunities for professional development and growth.
- Collaborative and dynamic team environment.
- Challenging and rewarding projects with a focus on driving client success.
- Access to industry-leading tools and technologies.
- Supportive and inclusive work culture.
- Regular team-building activities and events.
- Opportunities for training and mentorship.
- Flexible work hours and work-life balance.
How to Apply
- Submit your resume and cover letter through our online application portal.
- Include examples of your previous work and any relevant certifications.
- Highlight your experience with paid media management and your ability to drive results.
- Describe your approach to developing and implementing paid media strategies.
- Explain how you stay updated with industry trends and best practices in paid media.
- Provide examples of your analytical skills and proficiency in data analysis tools.
- Include any experience with CRM and marketing automation tools.
- Describe your experience with A/B testing and conversion rate optimization.
- Explain how you manage and optimize paid search, social, and display campaigns.
- Provide examples of your communication and presentation skills.
Visa sponsorship is not available for this position.
