About the Role
The role involves leading mobile growth initiatives by optimizing app store presence and conversion funnels to improve organic and paid user acquisition efficiency.
Responsibilities
- Lead end-to-end mobile growth strategies focused on app store optimization
- Analyze and interpret app store data to identify growth opportunities
- Design and manage A/B tests for product pages and conversion flows
- Collaborate with clients to define KPIs and track performance metrics
- Develop data-driven recommendations to improve conversion rates
- Monitor competitive landscape and benchmark performance
- Optimize metadata, creatives, and localization for global markets
- Guide implementation of tracking frameworks for app store events
- Produce detailed performance reports and actionable insights
- Advise on user acquisition alignment with ASO and CRO efforts
- Stay current with platform updates from Apple and Google
- Conduct audits of existing app store presence and conversion paths
- Support client onboarding and knowledge transfer sessions
- Coordinate with cross-functional teams including analytics and engineering
- Prioritize initiatives based on impact and feasibility
- Use analytics tools to extract and interpret user behavior data
- Translate technical findings into clear business recommendations
- Manage multiple client projects with varying timelines
- Ensure best practices are followed in testing and optimization
- Contribute to internal knowledge base and training materials
- Participate in strategy workshops with client teams
- Evaluate third-party tools and technologies for growth use cases
- Maintain documentation of optimization roadmaps
- Drive adoption of scalable growth frameworks
- Promote a culture of experimentation and iteration
Nice to Have
- Certification in digital marketing or growth strategy
- Experience with enterprise-level mobile applications
- Background in product management or growth hacking
- Familiarity with machine learning applications in ASO
- Public speaking or conference presentation experience
- Contributions to industry blogs or publications
- Open-source tool development for growth teams
- Advanced proficiency in SQL or Python
- Experience with international markets beyond North America and Europe
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Remote with flexible hours
Team
Collaborative team of growth specialists focused on mobile apps
Why This Role Matters
Mobile apps face increasing competition in crowded marketplaces. Optimizing visibility and conversion is critical to sustainable growth. This role directly impacts how effectively apps attract and convert users at scale.
What We Value
We prioritize curiosity, ownership, and precision. Candidates who ask the right questions, take initiative, and deliver accurate, actionable insights thrive in this role.
Growth Philosophy
We believe in evidence-based decision-making, continuous experimentation, and scalable frameworks. Success comes from systematic testing, not guesswork.
Client Engagement Model
Consultants work closely with client teams to implement strategies, not just recommend them. Expect hands-on collaboration across time zones and cultures.
Learning & Development
You’ll have access to internal workshops, industry events, and mentorship to deepen your expertise in mobile growth.
Available for qualified candidates
