About the Role
The ideal candidate will manage large-scale Meta ad campaigns, using analytics to refine targeting and improve ROI. This role requires expertise in campaign strategy, A/B testing, and cross-functional collaboration to meet business goals.
Responsibilities
- Lead the development and execution of Meta advertising strategies
- Manage high-budget ad campaigns with a focus on scalability
- Analyze performance data to guide optimization decisions
- Collaborate with creative teams to produce effective ad content
- Implement A/B testing frameworks to evaluate ad variations
- Monitor key performance indicators including CAC and ROAS
- Refine audience targeting using demographic and behavioral insights
- Optimize bidding strategies for maximum conversion efficiency
- Ensure brand consistency across all ad creatives
- Track conversion funnels from click to purchase
- Coordinate with analytics teams to improve data infrastructure
- Report campaign results to stakeholders with actionable insights
- Stay current with Meta platform updates and advertising policies
- Troubleshoot technical issues affecting ad delivery
- Integrate CRM data to enhance retargeting efforts
- Support seasonal and promotional campaigns
- Use pixel tracking and conversion APIs effectively
- Align ad strategy with broader marketing objectives
- Manage agency partners when applicable
- Maintain compliance with data privacy regulations
- Drive innovation in ad formats and creative testing
- Evaluate third-party measurement tools
- Optimize landing page performance in coordination with UX
- Forecast campaign performance based on historical trends
- Identify opportunities for automation in campaign management
Nice to Have
- Master’s degree in marketing, analytics, or related field
- Certification in Meta Blueprint or digital advertising
- Experience with programmatic ad buying
- Background in data science or statistical modeling
- Familiarity with SQL or Python for data analysis
- Experience in high-growth startup environments
- Knowledge of international market advertising
- Exposure to AI-driven optimization tools
- Prior work with lifetime value modeling
- Understanding of incrementality testing
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Marketing and performance advertising team
What You’ll Do
- Design and launch targeted advertising campaigns on Meta platforms
- Use data insights to continuously improve campaign performance
- Work closely with creative and product teams to align messaging
- Evaluate audience segments for maximum conversion potential
- Ensure advertising efforts support overall business growth
About the Team
- Join a performance-focused marketing group driving customer acquisition
- Collaborate with data, creative, and product specialists
- Operate in a data-first culture with a focus on measurable impact
Not available
