Lead paid social strategy for international clients in fast-moving sectors like SaaS, FinTech, MarTech, and EdTech. As a Senior Meta Ads Specialist, you’ll design and manage end-to-end advertising campaigns across Facebook and Instagram, focused on driving measurable business outcomes—leads, conversions, and revenue growth.
What You’ll Do
- Develop and execute targeted ad campaigns aligned with client acquisition goals
- Identify high-value audience segments through research and data analysis
- Design and test ad creatives, copy variations, and landing page approaches
- Optimize performance using key metrics including ROAS, CPC, CTR, and conversion rates
- Run structured A/B tests across audiences, placements, and creative elements
- Manage budgets efficiently while scaling successful campaigns
- Track results using Meta Ads Manager, Google Analytics, CRM platforms, and Facebook Pixel
- Share actionable insights through performance reporting and cross-functional collaboration
What We’re Looking For
- At least 4 years of hands-on experience with Meta Ads (Facebook and Instagram)
- Proven success in performance marketing, especially lead generation or eCommerce
- Solid grasp of retargeting, audience segmentation, and conversion tracking
- Experience analyzing campaign data to improve ROI and efficiency
- Proficiency with Meta Ads Manager, Facebook Pixel, and analytics tools
- Strong writing skills for crafting compelling, conversion-focused ad copy
- Remote work experience and comfort collaborating across time zones
Why This Role Stands Out
This is a fully remote position with flexible scheduling, allowing you to work from anywhere. You’ll join a creative, fast-moving team with room to grow into strategic leadership. Benefit from ongoing skill development, exposure to advanced ad tech integrations, and the freedom to shape innovative campaigns. Compensation is competitive and based on experience, with long-term advancement opportunities built into the role.
