The Senior Media Buyer & Creative Performance Lead at Whitecollars will lead media strategy and execution across Meta and Snapchat platforms, focusing on creative testing, scaling profitable campaigns, and building repeatable playbooks for new brand launches in the beauty sector targeting GCC consumers. This is a remote, part-time position ideal for a strategic operator with strong analytical and creative direction capabilities.
What You'll Do
- Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers.
- Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
- Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results.
- Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale.
- Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations.
- Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement).
- Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations.
- Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles.
- Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers.
- Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live.
- Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling.
- Document the entire process into a repeatable launch playbook for future brand expansions.
Technical Stack
- Meta
- Snapchat
- AI tools
- pixel/events tracking
- attribution setup
Work Mode
- Remote, part-time
- Location: UAE
