About the Role
The role involves managing digital advertising efforts, analyzing campaign data, and contributing to media planning under supervision, with a focus on accuracy, efficiency, and continuous improvement.
Responsibilities
- Monitor and optimize digital ad campaigns across various platforms
- Track key performance metrics and generate regular reporting summaries
- Assist in the development of media plans based on client objectives
- Collaborate with team members to refine targeting strategies
- Manage daily bidding and budget allocation tasks
- Identify trends in campaign performance data
- Support onboarding of new advertising accounts
- Maintain accurate records of campaign settings and changes
- Communicate updates and insights to team leads
- Stay current with platform updates and advertising industry changes
- Execute A/B testing to improve ad effectiveness
- Troubleshoot technical issues with ad delivery
- Coordinate with creative teams to align messaging
- Ensure compliance with advertising policies
- Assist in preparing client-facing presentations
- Respond to internal data requests promptly
- Use analytics tools to assess audience behavior
- Help maintain campaign calendars and timelines
- Participate in weekly performance review meetings
- Support documentation of best practices and workflows
- Contribute to process improvements for media buying efficiency
- Follow established protocols for account security
- Escalate complex issues to senior staff
- Adapt strategies based on real-time performance feedback
- Maintain confidentiality of client information
Nice to Have
- Certification in digital marketing or advertising platforms
- Experience with programmatic ad buying
- Knowledge of UTM tracking parameters
- Exposure to paid social media strategies
- Experience with dashboards or data visualization tools
- Background in performance marketing agencies
- Familiarity with A/B testing frameworks
Compensation
Competitive hourly rate based on experience
Work Arrangement
Remote
Team
Part of a small, agile marketing team focused on client growth and campaign optimization
What You’ll Learn
- Gain hands-on experience managing live ad campaigns from launch to optimization
- Develop expertise in interpreting data to guide marketing decisions
- Learn how to align media spending with business goals
- Build skills in cross-functional collaboration within a remote team
Growth Path
- Opportunity to take on more complex campaigns over time
- Potential to move into senior media buying or strategy roles
- Mentorship from experienced marketing professionals
- Access to training resources for platform certifications
Not available
