Shape marketing strategy for a fast-growing healthcare AI company focused on CRM innovation. This role is central to building and scaling demand generation initiatives that directly impact pipeline growth and marketing-qualified lead (MQL) volume.
Key Responsibilities
- Design and manage multi-channel campaigns targeting B2B SaaS and CRM decision-makers in healthcare.
- Lead account-based marketing (ABM) programs focused on high-value customer segments.
- Develop and refine lead scoring frameworks to improve sales and marketing alignment.
- Use detailed buyer personas to create targeted, personalized content across the buyer’s journey.
- Drive brand visibility and demand through strategic content, including blogs, white papers, case studies, and landing pages.
- Collaborate with sales and product teams to produce effective sales enablement tools and ensure seamless lead transitions.
- Measure campaign effectiveness using MQLs, conversion rates, engagement levels, and pipeline influence.
- Optimize conversion rates across digital touchpoints to improve lead-to-opportunity performance.
- Apply insights from the Patient Service Maturity Model to align messaging with customer needs.
- Integrate marketing efforts with CRM platforms such as Salesforce and Zoho CRM to support high-value sales cycles.
- Use HubSpot and Google Analytics to track, analyze, and iterate on campaign performance.
- Scale marketing operations in a flexible, fast-moving environment with a focus on agility and measurable outcomes.
Qualifications
- Proven background in B2B SaaS marketing, particularly within CRM or healthcare technology.
- Track record of growing MQLs and improving pipeline contribution through data-driven strategies.
- Experience building and managing ABM programs and multi-channel campaigns.
- Strong analytical skills with hands-on experience in HubSpot, Google Analytics, and CRM systems.
- Ability to develop content that resonates across stages of the buyer’s journey.
- Experience creating lead scoring models and optimizing conversion funnels.
- Collaborative approach to working with sales and product teams.
- Familiarity with high-ticket sales processes and marketing’s role in supporting them.
- Prior experience in startup environments where marketing has scaled rapidly is a plus.
- Exposure to customer maturity models or similar frameworks is beneficial.
