Responsibilities
- Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
- Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
- Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement.
- Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
- Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies.
- Conduct comprehensive market research to identify emerging trends, competitive landscapes, and untapped opportunities for user acquisition.
- Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team.
Requirements
- Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field.
- Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management.
- Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly.
- Experience in managing online advertising campaigns, with a proven track record of driving measurable results.
- Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets.
- Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively.
- Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment.
- Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets.
Nice to Have
- Familiarity with leading digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc., with a proven ability to maximize their potential.
- Extensive experience in mobile game advertising.
Benefits
- Competitive compensation aligned with market standards
- Flexible benefits
- Health and dental insurance
- Profit sharing
- Career development opportunities and professional growth
Additional Information
- Proactive leader with a results-driven mindset, capable of thriving in a fast-paced and dynamic work environment.
- Collaborative team player with exceptional problem-solving skills and a strong inclination towards continuous learning and development.
- Enthusiastic about the ever-evolving digital marketing landscape, with a passion for driving innovation and excellence.
- Excellent communication and interpersonal skills, with a proven ability to build strong relationships across diverse stakeholders.
- English proficiency required.
- Role is primarily remote with optional access to São Paulo office.
- Typo in posting: 'whith' instead of 'with'.
