About the Role
The ideal candidate will oversee marketing technology systems, ensure data accuracy across platforms, and improve operational efficiency through automation and process refinement.
Responsibilities
- Manage and maintain marketing automation platforms
- Ensure data integrity across CRM and analytics tools
- Develop and monitor KPIs for campaign performance
- Support lead scoring and nurturing workflows
- Optimize email deliverability and engagement metrics
- Coordinate integration between marketing and sales systems
- Audit marketing data for consistency and accuracy
- Generate regular performance reports for stakeholders
- Implement tracking mechanisms for digital campaigns
- Assist in the development of segmentation strategies
- Maintain documentation for marketing processes
- Troubleshoot technical issues in marketing platforms
- Collaborate with IT on system upgrades
- Enforce compliance with data privacy regulations
- Streamline campaign deployment workflows
- Support A/B testing initiatives for content
- Monitor system uptime and performance alerts
- Train team members on marketing tools
- Evaluate new marketing technologies
- Coordinate with external vendors and partners
- Manage user access and permissions
- Track marketing budget utilization
- Standardize reporting templates
- Improve data synchronization between platforms
- Conduct regular system audits
Nice to Have
- Master's degree in marketing or analytics
- HubSpot or Marketo certification
- Experience with Salesforce Pardot
- Knowledge of HTML/CSS
- Experience with A/B testing frameworks
- Background in SaaS marketing
- Familiarity with Salesforce Sales Cloud
- Experience in high-volume digital campaigns
- Knowledge of UTM tracking standards
- Experience with consent management platforms
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Remote position with flexible hours
Team
Collaborative marketing team focused on digital travel services
Technology Stack
Uses Salesforce CRM, HubSpot, Google Analytics, Tableau, and custom internal tools for marketing automation and reporting.
Growth Opportunities
Team members have access to professional development funds and internal advancement paths in marketing technology and analytics.
