Kin Insurance is looking for a Senior Marketing Operations Specialist to lead all marketing initiatives for our Independent brokerage division (EIG). You will manage diverse marketing channels, automate campaigns, and provide data-driven insights to fuel decisions and drive profitable growth.

What You'll Do

Oversee and optimize core marketing channels, including cross-sell initiatives, paid campaigns, and quote landing pages, ensuring a seamless customer journey.
Own the internally built marketing funnel tool and Customer.io instance.
Streamline and automate email, content, and D2C campaigns by developing efficient campaign execution processes.
Partner with Kin Compliance and Legal to ensure all external communications are approved.
Write compelling marketing content and build impactful email campaigns that drive customer acquisition, retention, and engagement.
Track key marketing and sales metrics to drive decisions and continuously optimize results.

What We're Looking For

3-6 years of professional experience in marketing operations.
Proven ability to analyze complex data sets, draw actionable insights, and communicate findings clearly and concisely.
Comfortable with data visualization and advanced Excel functions.
Strong project management skills with a track record of streamlining processes and improving efficiency.
Excellent written and verbal communication skills, with the ability to translate complex information for diverse audiences.
Hands-on experience with email campaigns, paid advertising or lead aggregation, and customer lifecycle management.

Nice to Have

Experience from an insurance carrier/broker.
Familiarity with paid media buying or lead aggregator relationships.
Familiarity with web and content platforms like WordPress, Shopify, Squarespace or other CMS tools.
Hands-on experience with email marketing platforms such as Mailchimp or Customer.io.
Proficiency with web analytics tools like Google Analytics to track and optimize campaign performance.
Previous exposure using EZLynx or a similar Agency Management System (AMS).

Technical Stack

Customer.io
Excel
WordPress
Shopify
Squarespace
Mailchimp
Google Analytics
EZLynx

Team & Environment

Partners closely with the Revenue Operations, Sales, and Corporate Marketing departments.

Benefits & Compensation

Medical, Dental, Vision, Life Insurance and Disability Insurance options
Employee Assistance Program
Elective voluntary benefits (accident insurance, hospital indemnity, critical illness, legal assistance, pet insurance)
Competitive salary and equity
401K with a company match of up to 4%
Flexible PTO for exempt employees
8 company-observed holidays
Paid parental leave program (100% salary continuation up to 14 weeks for birthing parents, 8 weeks for non-birthing parents)
Continuing education and professional development opportunities

Work Mode

This is a local-country position open to candidates based in AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, WI.

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it.