Maintain and optimize Salesforce for marketing operations, including campaigns, leads/contacts, reporting, and attribution
Build and track invite waves and attendance for Field Marketing events, including ICP validation and territory assignment
Ensure accurate ROI tracking across campaigns, webinars, and events—mapping campaign spend to SFDC campaign attribution
Own and evolve our SQL/MQL reporting across lead and contact objects in Salesforce
Implement and optimize campaign influence and multi-touch attribution models
Collaborate with Content Marketing to manage campaign lists, drip campaigns in ActiveCampaign, and webinar operations
Monitor key metrics weekly including MQL → SQL → SQO → Win conversion rates, lead attribution, and touchpoints
Manage tools including Apollo, Sales Nav, Rippling (for expenses), and commission systems like SPIFF
Build dashboards and reporting for executive and team-level visibility into marketing performance
Support accurate and timely commission calculations for Sales, CS, SDR, Field Marketing, and Performance Marketing teams

3–5+ years of experience in Marketing Operations or Revenue Operations
Deep Salesforce expertise (Salesforce Admin certification is a strong plus)
Proven experience with UTM tracking, lead attribution, and multi-touch attribution models
Familiarity with data enrichment tools like Apollo or ZoomInfo
Strong analytical and troubleshooting skills with attention to detail
Proven ability to build systems from scratch, scale processes, and partner cross-functionally

Experience with reporting tools like Tableau, PowerBI, or Looker
Knowledge of marketing automation tools like HubSpot or Marketo
Experience with tools like Zapier, ChiliPiper, ActiveCampaign, Spiff and Slack integrations
Understanding of HTML/CSS for email template troubleshooting
Awareness of email compliance/privacy laws like GDPR or CAN-SPAM

QA Wolf is hiring a Senior Marketing Operations

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