Blue Ocean Media | Digitale Leute is hiring a Senior Marketing Manager (m/w/d). You will be responsible for building marketing structures, creating significant reach, and shaping our growing education company. Your role is to implement ideas that will help the company achieve its goal of doubling revenue in the next 5 years.
What You'll Do
- Build and further develop marketing & sales funnels across website, newsletter, social media, PR, and landing pages.
- Provide lateral leadership for our small marketing team (1 full-time + 1 working student).
- Plan and manage content strategies (organic and paid) in close coordination with agencies.
- Establish a structured lead nurturing process using newsletters, automation, and retargeting.
- Write high-quality copy for newsletters, job postings, landing pages, and social posts, and teach this skill to others.
- Develop and execute a PR and social media strategy designed to create reach.
- Conduct analysis and reporting on traffic, conversions, and funnel performance to derive actionable measures.
- Work closely with management and the admin team to scale processes.
What We're Looking For
- 3–5 years of professional experience in digital marketing, growth, or demand generation, preferably in education or B2B.
- Proven ability to structure and optimize marketing processes efficiently.
- Hands-on experience with email marketing tools like ActiveCampaign and social media marketing (LinkedIn, Instagram, Paid).
- Familiarity with KPIs, funnel analysis, and conversion optimization.
- A creative mind with a sense for storytelling and content, paired with a strong analytical mindset.
- A desire to take responsibility and lead a small team.
Nice to Have
- Experience in PR or telephone sales.
Technical Stack
- ActiveCampaign
Team & Environment
You will provide lateral leadership to a small marketing team (1 full-time + 1 working student) and report directly to management. The culture is built around a motivated team, freedom to shape processes, and a clear impact on growth goals.
Benefits & Compensation
- A salary range of 45.000 – 55.000 € brutto.
- An established company with a loyal customer base and strong market reputation.
- Clear impact: Your contribution directly determines if growth goals are met.
- Freedom to help shape processes and try new things.
- Collaboration with a motivated team and experienced agencies.
- Flexible working hours and remote options.
- Further training opportunities in coaching and training.
- Additional benefits like a company pension scheme.
Work Mode
This is a hybrid position based in Germany.
Blue Ocean Media | Digitale Leute is an equal opportunity employer.
