Bristol Myers Squibb / RayzeBio, Inc is hiring a Senior Marketing Manager - Oncology & Hematology to lead marketing activities for specific indications and tumor types. You will oversee the planning, execution, and tracking of marketing-related activities in this critical therapeutic space.
What You'll Do
- Lead Brand Planning and set strategic priorities for current and future indications.
- Create an annual execution plan with activities for national, regional, and local levels, including speaker programs, advisory boards, public relations events, and disease education.
- Conceptualize and execute integrated brand campaigns with promotional content that communicates the science behind our products.
- Collaborate with the sales team to monitor product performance and the external environment using appropriate tools, taking corrective action to meet business objectives.
- Identify market insights and opportunities via market research and thought leader interactions, anticipating market developments and executing tactical plans.
- Efficiently and effectively allocate brand marketing expenses across initiatives.
- Liaise closely with multiple cross-functional teams including Sales, Regulatory & Compliance, Supply Chain and Quality, and Medical.
- Plan and execute key internal meetings such as Plan of Action and National Sales Meetings.
- Lead the development of key strategic partnerships, both internally and externally with local agencies and content/media partners.
- Ensure the sales team receives appropriate training on a regular basis.
What We're Looking For
- 5+ years overall experience in the pharmaceutical industry.
- Experience in the Oncology/Hematology field.
- Ability to translate the Patient Journey into meaningful insights and tactics.
- Experience in Brand Strategy & Planning, Go-To-Market Models, Customer intelligence, brand intelligence, and identifying opportunities to win across HCP segments and patient types.
- English language proficiency.
Nice to Have
- Previous Sales experience.
- Experience working with thought leaders in Oncology/Hematology.
- Hindi language proficiency.
Team & Environment
You will work in a dynamic environment that requires cross-functional collaboration with Sales, Regulatory & Compliance, Supply Chain and Quality, and Medical teams.
Work Mode
This role follows a hybrid work model.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles.
