SFG20 is hiring a Senior Marketing Manager - Demand Generation

About the Role

Lead demand generation strategy and pipeline growth in a B2B SaaS environment, driving measurable results through data-driven campaigns and cross-functional collaboration with sales. Manage a high-performing team and contribute to key marketing initiatives with a focus on performance optimization and revenue impact.

Responsibilities

• Develop and execute a comprehensive demand generation strategy to increase pipeline volume, quality, and conversion rates in line with set targets.
• Take full ownership for achieving pipeline goals, going beyond campaign metrics to ensure revenue contribution.
• Collaborate closely with the sales team, sharing accountability for pipeline development and revenue outcomes.
• Utilize CRM and marketing data platforms such as Hub游戏副本HubSpot to monitor performance, refine campaigns, and enhance conversion efficiency.
• Lead, mentor, and grow a high-performing marketing team with a focus on results-oriented culture and delivery excellence.
• Serve as a key support to the Director of Marketing by leading critical initiatives and stepping in when needed.

Requirements

• Demonstrated experience managing and developing high-performing marketing teams.
• Proven background in B2B SaaS, with direct responsibility for demand generation and pipeline delivery.
• Consistent success in meeting or exceeding pipeline or revenue targets.
• Hands-on experience executing multi-channel campaigns including paid media, email, content marketing, and account-based marketing (ABM).
• Strong commercial acumen with the ability to align marketing spend to pipeline and revenue outcomes.
• Proficiency in using CRM and marketing automation tools like HubSpot to track, manage, and optimize pipeline performance.
• Validated experience in B2B SaaS marketing with a focus on demand generation and pipeline expansion.
• Possession of a valid UK driving licence or reliable access to public transportation is mandatory.
• Candidates must already have the unrestricted right to work and travel in the UK.
• Submission of documentary proof of right to work and travel in the UK is required.

Tech Stack

HubSpot

Work Arrangement

The marketing team is geographically distributed, with no requirement to be based in the Manchester office.

Team

Part of a distributed marketing team with regular collaboration across functions, particularly with sales, and occasional in-person meetings.

Additional Information

• Applicants must already have the right to work and travel in the UK; sponsorship is not offered.
• Documentary evidence of right to work and travel in the UK will be required.
• All job offers are contingent on successful vetting and reference checks.
• Travel across the UK is required approximately every 4–6 weeks for team meetings and company events.
• The company maintains an office in Manchester, but the marketing team operates remotely.
• The interview process begins with an initial discovery call.

No visa sponsorship is available.