As the Senior Marketing Cloud Architect, you will drive the strategic design and technical direction of a modern marketing technology ecosystem powered by AI and data intelligence. Reporting into the technology leadership team, you'll be responsible for shaping the long-term architecture of Salesforce Marketing Cloud and Data Cloud platforms, ensuring they align with business growth, customer engagement, and digital transformation goals.
Key Responsibilities
- Develop and maintain the end-to-end technical roadmap for Marketing Cloud, integrating AI and real-time data capabilities to enable personalized, omnichannel experiences.
- Collaborate with marketing, product, and engineering leaders to translate business objectives into scalable technical solutions.
- Lead the implementation of complex Marketing Cloud features including Journey Builder, Automation Studio, Cloud Pages, and Content Builder.
- Design secure, efficient integrations between Marketing Cloud, Salesforce CRM, and third-party systems using APIs and middleware solutions.
- Architect data models and segmentation frameworks that support dynamic personalization and predictive audience targeting.
- Integrate Generative AI tools to enhance content creation, campaign optimization, and automated customer journey orchestration.
- Enable Einstein AI and predictive analytics use cases to improve engagement accuracy and conversion rates.
- Implement A/B testing and experimentation frameworks to continuously refine performance and user experience.
- Ensure compliance with global privacy standards such as GDPR and CCPA across all data flows and processing activities.
- Establish governance practices for data quality, coding standards, and responsible AI model deployment.
- Mentor developers and administrators, serving as a technical authority on best practices and platform capabilities.
Qualifications
You bring deep experience in enterprise marketing technology with a strong foundation in Salesforce platforms. Success in this role requires a blend of technical mastery, strategic insight, and collaborative leadership.
- Minimum of 7 years in digital marketing technology, including at least 5 years focused on Salesforce Marketing Cloud architecture.
- Proven experience leading large-scale, cross-functional implementations of Marketing Cloud solutions.
- Proficiency in AMPscript, SSJS, SQL, HTML/CSS, and REST/SOAP APIs.
- Strong grasp of data modeling, marketing automation workflows, and customer identity resolution.
- Ability to communicate effectively with both technical and non-technical stakeholders.
- Skilled at problem-solving in complex, evolving environments with a focus on scalability and maintainability.
- Demonstrated influence across teams and comfort engaging executives and technical contributors alike.
- Adaptable mindset with a commitment to continuous learning and innovation.
- Customer-first approach in all design and implementation decisions.
Preferred Credentials
- Salesforce Marketing Cloud Consultant certification
- Salesforce Marketing Cloud Architect certification
Technology Environment
The role operates within a modern marketing stack centered on Salesforce Marketing Cloud, Data Cloud, Journey Builder, Automation Studio, Cloud Pages, Content Builder, and Salesforce CRM. You’ll work extensively with AMPscript, SSJS, SQL, HTML, CSS, API integrations, and middleware tools. The architecture also incorporates Generative AI, Einstein AI, predictive analytics, and A/B testing frameworks to power intelligent, adaptive customer experiences.
