About the Role
The role involves shaping go-to-market strategies for API offerings, identifying growth opportunities, and executing marketing initiatives that increase user engagement and platform visibility.
Responsibilities
- Lead the development and execution of marketing strategies for API products
- Conduct market research to identify target audiences and positioning opportunities
- Collaborate with product and engineering teams to understand technical capabilities
- Create compelling messaging and content for developer-focused campaigns
- Manage digital marketing channels including paid ads, SEO, and email
- Track and report on campaign performance using analytics tools
- Optimize user acquisition funnels for technical audiences
- Support event participation and developer community outreach
- Develop case studies and success stories from API customers
- Work with sales to align marketing efforts with business goals
- Monitor competitive landscape and adjust strategy accordingly
- Improve onboarding experience for new API users
- Gather feedback from developers to inform product improvements
- Produce technical documentation and API use-case guides
- Ensure brand consistency across all marketing materials
- Coordinate with design for campaign assets
- Manage third-party agencies or contractors as needed
- Drive content localization for European markets
- Maintain marketing calendars and project timelines
- Use A/B testing to refine messaging and conversion paths
Nice to Have
- Experience marketing APIs or developer tools
- Background in growth marketing or performance marketing
- Familiarity with marketing analytics frameworks
- Knowledge of A/B testing and conversion rate optimization
- Experience in startups or scaling technology companies
- Understanding of full-stack marketing technologies
- Past work with remote-first organizations
- Exposure to developer relations or technical advocacy
- Portfolio of successful marketing campaigns
- Experience with API documentation platforms
Compensation
Competitive salary and benefits package
Work Arrangement
Remote, Europe only
Team
Distributed team with members across Europe
Why This Role Matters
- This position plays a key role in expanding the reach of API offerings by connecting with developers and technical decision-makers across Europe.
- Success in this role directly influences product adoption and long-term platform growth.
What to Expect
- You will work in a flexible, remote environment with a focus on autonomy and impact.
- Collaboration happens asynchronously with team members across multiple time zones.
- Performance is measured through clear KPIs tied to user acquisition and engagement.
Not available
