Role Overview
Join a forward-thinking marketing team as a Senior Manager, Viral Marketing, based in Los Angeles. This position plays a central role in shaping and executing high-impact digital campaigns that harness the power of virality, platform-native behavior, and real-time cultural trends. You'll be at the intersection of creativity, data, and technology—driving music amplification through scalable, insight-led strategies.
Key Responsibilities
- Design and launch viral marketing initiatives rooted in user-generated content and platform-specific behaviors to expand music reach.
- Explore and implement new formats, platforms, and digital strategies, turning emerging trends into actionable campaigns.
- Maintain and organize creator networks across platforms, managing accounts by size, niche, and engagement potential.
- Monitor campaign performance, conduct A/B testing, and apply data insights—including MROI analysis—to refine targeting and creative approaches.
- Identify shifts in platform culture, algorithmic discovery, and audience behavior, then adapt strategies to stay ahead of the curve.
- Support large-scale digital activations that serve as innovation labs for next-generation marketing tactics.
- Work closely with analytics, paid media, and artist teams to align on goals, execution, and learnings.
- Develop streamlined internal systems and workflows to improve campaign speed, tracking, and creator coordination.
- Integrate AI-powered tools into creative development, testing, and optimization processes to enhance efficiency and insight generation.
Qualifications
- Proven experience managing paid or social media campaigns, either within an agency or in-house environment.
- Deep understanding of how music gains visibility and spreads across digital ecosystems and cultural movements.
- Fluent in the mechanics and communities of TikTok, Instagram, YouTube, Discord, and other emerging digital spaces.
- Hands-on experience with user-generated content, creator partnerships, or page-based distribution models.
- Skilled at managing creator databases, campaign logistics, and performance tracking systems.
- Strong analytical ability, with experience using performance metrics and marketing ROI to guide strategy.
- Combines creative thinking with practical execution and a mindset of continuous experimentation.
- Experienced with paid media platforms, AI tools, and modern digital marketing workflows.
- Familiar with automation, no-code platforms, APIs, and internal tooling such as Airtable.
Preferred Background
- Understanding of how APIs enable integration between platforms and data systems.
- Exposure to non-traditional influencer models or decentralized creator ecosystems.
- Experience with marketing dashboards, reporting tools, or data visualization platforms.
- Hands-on use of automation or no-code solutions to streamline operations.
- A keen interest in new platforms, internet culture, and evolving digital formats.
Technology Environment
TikTok, Instagram, YouTube, Discord, Airtable, no-code platforms, APIs, AI tools, paid media systems, marketing analytics dashboards, and automation software.
Benefits & Work Environment
- Hybrid work model: 3 days in office, 2 days remote for flexibility and balance.
- Comprehensive medical, dental, and vision coverage to support your health.
- 401(k) plan with dollar-for-dollar matching up to 6% after one year of service.
- Flexible time off policy—no accruals or caps, encouraging rest and personal time.
- Commuter benefits to reduce travel costs and time.
- Fitness reimbursement and wellness incentives to support physical and mental well-being.
- Access to resources for mental health and overall personal support.
