BMG Rights Management is hiring a Senior Manager, Viral Marketing to deploy and test paid and social marketing campaigns in-house. This role focuses on emerging platforms, viral tactics, and evolving discovery behaviors, operating at the center of modern music marketing across a global label.
What You’ll Do
- Execute viral, UGC-driven, and platform-native campaigns designed to support music discovery and amplification.
- Research, test, and help deploy new digital marketing strategies, formats, and distribution tactics.
- Track, manage, and maintain databases of accounts across various sizes and niches.
- Monitor performance, run structured tests across audiences and formats, and use analytics and MROI to iterate and optimize campaigns.
- Identify emerging platform behaviors, trends, and discovery patterns and translate them into live executions.
- Support centrally-led digital activations that serve as testing grounds for new marketing strategies.
- Collaborate with digital marketing, paid media, analytics, and artist teams to align on deployment and insights.
- Build lightweight workflows and internal systems that support efficient campaign execution and creator tracking.
- Actively use AI tools to support creative development, testing velocity, analysis, and optimization.
What We’re Looking For
- Experience running paid and/or social campaigns, either in-house or agency-side.
- Strong understanding of how music is discovered and spreads across platforms and culture.
- Fluency in platforms such as TikTok, Instagram, YouTube, Discord, and emerging community-driven spaces.
- Experience working with UGC, creator ecosystems, or page-based distribution models.
- Comfortable organizing creator databases, campaign logistics, and performance tracking.
- Analytical mindset with experience using performance data and MROI to guide decisions.
- Creative instincts paired with hands-on execution and experimentation.
- Familiarity with paid media platforms, AI tools, and modern marketing workflows.
- Familiarity with automation, internal tools, and connected systems (e.g., Airtable, no-code tools, APIs).
Nice to Have
- Understanding of APIs about how platforms and data systems integrate.
- Exposure to creator ecosystems, UGC campaigns, or non-traditional influencer models.
- Familiarity with marketing analytics dashboards or reporting tools.
- Experience with automation tools, internal workflows, or no-code platforms.
- Curiosity about emerging platforms, formats, and cultural internet trends.
Technical Stack
- AI tools
- Airtable
- No-code tools
- APIs
Team & Environment
Part of the Global Marketing team, operating at the center of the organization.
Benefits & Compensation
- Salary: $75,000 - $85,000 per annum
- Comprehensive medical, dental, and vision coverage
- Dollar-for-dollar 401(k) match of up to 6% after your first year
- Flexible time off policy
- Commuter benefits program
- Fitness reimbursement program and wellness incentives
- 24/7 Employee Assistance Program
- Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements
- Showcases and playbacks with talented artists
Work Mode
This is a hybrid role with a 3 days in office, 2 days remote schedule. The position is based in Los Angeles.
BMG believes that creativity flourishes when people feel they belong. We are committed to building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect. All applicants will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
