Responsibilities
- Demonstrated experience in e-commerce environments and businesses requiring customer deliberation before purchase.
- Lead end-to-end management of Google advertising platforms, covering search, shopping, media planning, performance max campaigns, and YouTube advertising.
- Collaborate with conversion rate optimization and customer lifecycle teams to reduce cost per lead and improve qualified action metrics.
- Improve pacing efficiency for qualified leads and increase the rate of lead conversion to purchase within the online education vertical.
- Lead paid acquisition strategy and execution for the consumer packaged goods segment using SEM channels.
- Deliver weekly performance updates, including progress toward goals, focus areas, and potential risks.
- Apply marketing analytics and data insights to uncover growth potential, refine campaign performance, and guide strategic direction.
- Work closely with product, engineering, and design teams to align initiatives and enhance marketing outcomes.
- Oversee budget planning and forecasting for Google paid media investments.
- Monitor industry developments, emerging tools, and evolving best practices in digital growth marketing to propose forward-looking strategies.
