Responsibilities
- Lead the creation and implementation of B2C Marketplace media strategies across both brands to increase lead generation and conversions while improving return on advertising spend.
- Manage paid customer acquisition across multiple channels, including Paid Social, Paid Search, Native, Programmatic, and Display.
- Collaborate closely with Integrated Marketing, Creative, CRM, Data, Product Marketing, and Marketing Technology teams to align media efforts with broader marketing goals.
- Develop and manage product and storefront feed strategies that power dynamic ads, carousel formats, and automated campaigns on platforms like Meta, Google, TikTok, and Pinterest.
- Work with Engineering and Marketing Technology teams to optimize feed structures, catalog accuracy, and data attributes for scalable personalized advertising.
- Coordinate with internal creative leads, external partners, and influencer teams to shape paid media creative strategies and tie execution to business outcomes.
- Build, maintain, and present detailed forecasts and media spend models for various full-funnel investment scenarios to stakeholders.
- Design and manage a structured testing plan for campaign components such as channel allocation, creative assets, audience segments, bidding approaches, and landing pages.
- Collaborate with Data and MarTech teams to apply Marketing Mix Modeling and attribution frameworks in media decision-making.
- Contribute to the development of a marketing intelligence strategy, including input on MarTech and Data Science improvements.
- Work alongside Engineering and Tracking Architecture teams to ensure accurate conversion tracking and system integrations.
Work Arrangement
Remote (Worldwide)
Other
- This role is fully remote and not tied to any specific office location.
- While there are no regular in-office requirements, remote team members are encouraged to participate in intentional gatherings for key company and team events to maintain connection and engagement.
