Responsibilities
- Own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance, ensuring accurate visibility into business outcomes.
- Serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions across U.S. and international markets.
- Develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs), ensuring leadership has clear, consistent visibility into acquisition and marketplace trends.
- Proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts (e.g., UBOs, digital leads, signups) and quantifying business impact to guide course-correction.
- Build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate tradeoffs, and respond effectively to changing market conditions.
- Monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts), translating insights into actionable recommendations for marketing strategy and investment prioritization.
- Inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate, rigorous, and best-in-class marketing evaluation.
- Support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that inform the company’s highest-stakes decisions.
Requirements
- 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field.
- Deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth, and understand how these drivers connect to marketplace and revenue outcomes.
- Ability to synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives.
- Highly proactive in identifying risks, data integrity issues, and performance shifts, and bring a business-first mindset to solving ambiguous problems.
- Experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments.
- Strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across stakeholders.
- Exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments.
Additional Information
- This role is Together@TKWW-eligible and based near one of our office hubs.
- Expected to work in the office two days a week as part of our hybrid work model.
