The Senior Manager, Marketing Effectiveness (Media Analytics) is responsible for leading the development and implementation of analytics solutions for NielsenIQ's clients, focusing on media effectiveness across social, digital, and traditional channels. This role plays a key part in delivering strategic insights and managing client engagements to optimize media investment strategies for major FMCG and Tech Durable brands.
What You'll Do
- Have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations
- Coordinate resources, manage stakeholders, deliver insights, recommendations, and tools related to media effectiveness to clients
- Work with large FMCG & Tech Durable companies to help them make informed media investment decisions
- Influence tactical and strategic media decisions across social, digital, and traditional media
- Manage and coordinate all aspects of client engagements
- Synchronize required internal resources for client projects
- Conduct analysis of results
- Simulate client media plans
- Create deliverable materials
- Support presentation, training, and tool deliveries
- Solutioning, designing, executing, presenting, and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives
- Ensure proactive, action-oriented insights are delivered by being an expert in practice area(s) and data/insight storytelling
- Explain methodologies behind key analytical solutions to clients
- Work as part of an international project team to help clients measure, model, optimize, and consult on their media activities
- Manage team resources, timelines, and priorities both internally and externally, including handling moving targets and conflicting deadlines
- Coordinate project execution between teams of experts
- Liaise with clients, publishers, media agencies, and remote NIQ teams
- Creatively enhance Advanced Analytics team capabilities through ideation, process improvements, best practices, skills development/coaching, or cross-functional initiatives
- Drive client value, successful implementation, and ongoing usage/integration of analytic solutions with a focus on activation-based outcomes
- Partner with the sales organization to grow the media effectiveness analytics business
Technical Stack
- MMM (Marketing Mix Modeling)
- lift solutions
- media analytics tools
Team & Environment
- Work as part of an international project team
Work Mode
- Onsite position with some travel required
At NielsenIQ, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We strive to create an inclusive environment where all employees can thrive.
