AbbVie is hiring a Senior Manager, Market Research to act as an insights leader for in-line Aesthetics brands in the U.S. market. You will be responsible for guiding the organization through objective and actionable market insights, leading research related to Aesthetics markets and brands, and translating data into strategic action for the commercial team.
What You'll Do
- Lead market research related to Aesthetics markets and brands, and Allergan Consumers and Customers.
- Define market research priorities in collaboration to proactively address key business decisions.
- Create foundational marketplace understanding through the development of treatment flow maps, market segmentation, attribute/benefit testing, positioning and campaign development.
- Conduct primary research: develop qualitative and quantitative market research studies with physicians, patients, and other stakeholders.
- Manage vendors to determine appropriate research methodology, ensure project alignment to business objectives and guide execution and reporting.
- Collaborate with internal experts in Market Research, Literature Resources, Competitive Intelligence, R&D, and Marketing/Sales leads to generate robust forecast assumptions.
- Scope, design, and manage the execution of quantitative market research (e.g., discrete-choice conjoint) to inform revenue forecasting.
- Communicate results of market research to a variety of internal stakeholders at all levels of the organization.
- Develop clear and effective communication materials (e.g. reports, presentations) targeted to key audiences.
- Present and lead discussion of results and insights in a collaborative, efficient manner.
What We're Looking For
- Significant experience conducting quantitative and qualitative market research.
- Expertise in a broad range of qualitative and quantitative market research techniques, including appropriate application of data collection and analytic approaches.
- 7+ years of relevant pharmaceutical and/or aesthetic industry experience, including 5+ years of market research and/or strategic analysis and planning experience.
- Ability to travel domestically (20% - 30%).
- This position will require in-person presence in Irvine.
- Bachelor’s Degree is required, preferably with a degree focused in business, marketing, statistics, mathematics, or related field.
- 8 years of progressive experience in strategic insights, marketing, market research, business analytics, forecasting or a related field is required.
- Strong cross-functional collaboration skills. Experience working with people at different levels from various parts of an organization.
- Builds and manages team relationships; responds to team needs effectively and efficiently.
- Exposure to and comfort with senior leadership. Understands how senior leaders think and make decisions; can speak their language and respond to their needs.
- Demonstrated ability to influence beyond current role through interaction with various levels and functions within the organization.
- Command of analytical and market research techniques; sought out as an analytical expert.
- Creatively develops solutions to complex problems; formulates strategies and approaches which may fall outside historical norms.
- Demonstrates persuasive written and verbal communication skills. Is effective in a variety of presentation settings, from one-on-one and small groups to larger review committees.
- Ability to manage diverse workload supporting multiple brands and stakeholders.
Nice to Have
- Experience in healthcare, pharmaceutical and market research vendor industries strongly preferred.
- MBA or MS is preferred.
- Experience in multiple areas of strategic insights, marketing, market research, business analytics, forecasting is preferred.
Benefits & Compensation
- Compensation: USD121,000 - USD230,000 yearly
- Paid time off (vacation, holidays, sick)
- Medical/dental/vision insurance
- 401(k)
- Eligible to participate in short-term incentive programs
Work Mode
This is an onsite position located in Irvine.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
