Responsibilities
- Own development and execution of integrated media plans that drive product awareness and profitable new customer acquisition across TV, CTV, YouTube, OOH, radio, and emerging channels.
- Lead reporting and analysis of campaign performance across brand and direct response objectives.
- Translate data into clear, actionable recommendations and secure stakeholder buy-in for optimization strategies.
- Build and optimize the infrastructure for media buying—including measurement frameworks, vendor partnerships, process documentation, and team training—to increase speed, accuracy, and strategic impact.
- Manage media agency relationships end-to-end, lead briefings and negotiations, optimize media mix to maximize ROI, and build measurement frameworks that connect brand awareness efforts to user acquisition.
Requirements
- 10+ years of progressive experience in media planning roles
- Hands-on expertise planning and managing TV, CTV, YouTube, and offline campaigns, with a demonstrated track record of scaling growth and brands profitably.
- Deep understanding of linear TV buying, programmatic and reserved buy CTV, YouTube reservation vs. auction dynamics, and offline media planning for large national multi-channel campaigns.
- Proven experience managing media agency relationships, including briefings, negotiations, performance reviews, and optimization.
- Hands-on experience with media mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing to measure both brand and performance objectives.
- Strong analytical skills, you’re comfortable with GRP/TRP/reach & frequency analysis and building ROI projections
- Ability to design cohesive integrated campaigns where traditional and digital channels work in concert.
- Excellent communication skills—you can clearly articulate complex media strategies and recommendations to executives and cross-functional stakeholders, in both written and verbal form.
Nice to Have
- significant agency-side experience in integrated campaign planning across brand and direct response contexts
- Some client-side and agency experience in US media.
Benefits
- paid parental leave
- office setup
- co-working allowances
Work Arrangement
Remote (Worldwide)
Team
Team size: 300+. Structure: remote-first team
Additional Information
- Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days).
- While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.
- A successful candidate must pass a background check as a condition of joining the team.
- You’ll be required to attend meetings on camera via video conferencing
