About the Role
This role is responsible for leading all aspects of growth marketing, from strategy to execution, with a focus on acquiring and retaining users through scalable, data-informed campaigns. The ideal candidate will combine analytical rigor with creative problem-solving to drive measurable impact.
Responsibilities
- Lead the development and execution of comprehensive growth strategies to expand user base
- Design and manage digital marketing campaigns across paid, organic, and social channels
- Use analytics to identify growth opportunities and optimize marketing performance
- Collaborate with product and engineering teams to align marketing initiatives with user experience
- Develop A/B testing frameworks to refine messaging and conversion paths
- Oversee budget allocation and ROI tracking for all growth activities
- Build and mentor a high-performing marketing team
- Establish key performance indicators to measure campaign effectiveness
- Partner with data science to create audience segmentation models
- Drive customer lifecycle marketing to improve retention and engagement
- Translate market insights into actionable marketing plans
- Manage external agencies and vendor relationships as needed
- Ensure brand consistency across all growth touchpoints
- Stay current with industry trends and emerging digital platforms
- Present strategic updates and performance results to senior leadership
Nice to Have
- Advanced degree in business, data science, or related discipline
- Experience leading marketing teams in startup or high-growth settings
- Background in behavioral science or user psychology
- Knowledge of email automation platforms
- Experience with SEO and content distribution strategies
Compensation
Competitive salary and equity package commensurate with experience
Work Arrangement
Hybrid work model with flexibility based on role and team needs
Team
Part of a mission-driven team focused on improving student outcomes through technology and personalized outreach
Our Mission
We aim to increase student success and equity in higher education by delivering personalized support through intelligent technology and timely interventions.
What We Value
We prioritize integrity, empathy, and evidence-based decision-making. Our team values collaboration, continuous learning, and a commitment to serving underserved student populations.
Available for qualified candidates requiring sponsorship
