The University of Southern California (USC) is hiring a Senior Manager, Growth Marketing (Paid & Organic Social). You will lead our paid and organic social media efforts to grow reach, engagement, and conversions. You’ll set the strategic vision, drive day-to-day execution, and collaborate cross-functionally to deliver measurable impact.
What You'll Do
- Build and lead comprehensive growth strategies focused on increasing reach, engagement, and conversion through paid and organic social media across the full marketing funnel.
- Analyze key performance metrics across paid and organic social channels to identify trends, performance gaps, and optimization opportunities.
- Oversee the team’s day-to-day execution of paid social campaigns (e.g., Meta, Instagram), including audience segmentation, budgeting, creative rotation, and A/B testing.
- Guide the team in planning and publishing organic social content, community engagement, and real-time optimization across platforms.
- Partner with content, creative, web, and analytics teams to ensure cohesive messaging and integrated campaigns across social channels.
- Share performance insights and campaign outcomes with key stakeholders to promote transparency and alignment.
- Work closely with broader marketing teams to integrate social media into larger brand, demand generation, and storytelling efforts.
What We're Looking For
- 7+ years of experience in growth or digital marketing, with a strong focus on paid and organic social media.
- 5+ years of proven experience leading teams and mentoring talent in a collaborative, fast-moving environment.
- Hands-on expertise with social media ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager).
- Hands-on experience using social media management and analytics tools (e.g., Sprout Social, Hootsuite, native platform insights).
- Strong understanding of content strategy, audience segmentation, and engagement best practices across major social platforms.
- Experience with web analytics platforms (e.g. Google Analytics, Looker Studio, Adobe Analytics).
- Strong strategic thinking paired with an analytical, performance-driven mindset.
- Excellent communication skills and the ability to work cross-functionally in a purpose-driven organization.
Technical Stack
- Meta Ads Manager
- LinkedIn Campaign Manager
- Pinterest Ads Manager
- Sprout Social
- Hootsuite
- Google Analytics
- Looker Studio
- Adobe Analytics
Benefits & Compensation
- Salary: $139,250.00 - $163,607.00
Work Mode
This is a remote position.
The University of Southern California is an equal opportunity employer.
