As Senior Manager, Digital Experience Strategy, you will shape the future of how customers interact with digital platforms. Your work will define the strategic direction and long-term vision for web experiences, ensuring they align with broader marketing objectives and drive measurable engagement.
What You’ll Do
- Transform marketing campaign concepts into structured, actionable digital experiences that guide users through meaningful journeys.
- Own and advance the digital product roadmap, focusing on features and initiatives that enhance user engagement and deliver business impact.
- Partner closely with Product Marketing, UX, Engineering, Copywriting, and external agencies to move from strategy to execution efficiently.
- Use data from user research, A/B testing, and analytics to inform decisions and optimize the customer experience.
- Develop scalable frameworks that apply across multiple solution areas—such as AI, IT, Employee Experience, and CRM—reducing the need for one-off builds.
- Map and refine experiences based on audience segments and buying group behaviors, ensuring content and messaging evolve as users progress.
- Surface insights on journey friction, content gaps, and conversion bottlenecks to improve performance over time.
- Design integrated strategies where web serves as the central hub, connecting email, social, events, and ABM into a unified experience.
- Define logic for buyer progression, personalization rules, success metrics, and adaptive experiences based on real-time signals.
What We’re Looking For
- Demonstrated experience designing and delivering high-impact digital experiences.
- Ability to turn abstract campaign goals into structured, user-centered journeys.
- A strong perspective on what makes customer journeys cohesive and effective.
- Proven leadership in developing product vision, strategy, and roadmaps.
- Skill in prioritizing digital initiatives based on engagement outcomes.
- Deep familiarity with product, digital platforms, UX principles, and marketing execution.
- A creative, hands-on approach with a foundation in data and analytics.
- Willingness to engage in execution details to bring strategic visions to life.
