Givebutter is hiring a Senior Manager, Demand Generation

Givebutter is hiring a Senior Manager of Demand Generation to own and grow the programs that put our platform in front of the right organizations at the right time. You will set the strategy, guide multi-channel campaigns, oversee budgets, and be accountable for driving measurable pipeline growth.

What You'll Do

• Develop and own the demand generation strategy across paid search, paid social, and event channels, with a clear line to pipeline and revenue targets.
• Build quarterly campaign plans with your team, aligning on goals, timelines, and resource allocation.
• Partner with outbound GTM to ensure marketing-sourced leads are well-qualified and properly handed off.
• Review campaigns, copy, targeting strategies, and performance reports before they go live.
• Own the reporting layer, tracking MQLs, CPL, pipeline sourced, and conversion rates at every funnel stage.
• Build and maintain dashboards that give marketing leadership clear visibility into performance and budget allocation.
• Work closely with content, product marketing, and sales to ensure programs are well-supported and integrated.
• Collaborate with RevOps on lead routing, attribution tracking, and CRM hygiene across all inbound channels.
• Be a credible, data-backed voice in budget conversations, advocating for investments with clear rationale.

What We're Looking For

• 3-5+ years in demand generation, growth marketing, or performance marketing, with at least 2 years managing a team.
• Strong strategic mindset; ability to build a plan, align stakeholders, and hold a team accountable.
• Hands-on background in paid search and/or marketing operations to guide your team and push back when needed.
• Comfort with analytics and reporting tools (GA4, Looker, HEX, HubSpot, or similar) and the ability to build clear performance narratives from data.
• Experience managing six-figure+ marketing budgets with a clear ROI lens.
• Experience scaling 1:many account-based marketing programs.

Nice to Have

• SaaS or B2B experience preferred; nonprofit tech or mission-driven company experience is a plus.

Technical Stack

• GA4, Looker, HEX, HubSpot

Team & Environment

Sits within the Marketing org and reports to marketing leadership.

Benefits & Compensation

• Compensation: $145K - $155K
• Medical, Dental, and Vision insurance covered 100% for employees; HSA and FSA accounts available.
• Coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for eligible dependents.
• Access to a TalkSpace membership via health insurance plans.
• 3% 401k match for all eligible employees.
• Flexible PTO policy with uncapped vacation days and company-recognized holidays.
• Company closes for one Wellness Week each summer to prioritize rest.
• 12 weeks of paid parental leave for all parents, with comprehensive leave planning management through Aidora.
• Access a company-paid UrbanSitter membership plus care credits for background-checked caregivers.
• Company-sponsored home office expenses, including high-quality laptops and modern technology.
• Monthly coworking stipend to work from coworking spaces or cafés.
• Employees are encouraged to donate up to $50/month to any verified nonprofit on Givebutter.
• Learning and development reimbursement opportunities.

Work Mode

This is a remote position. You can work from one of our 10 hubs: Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville.

Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way.

Givebutter is an equal opportunity employer.