Demandbase is seeking a Senior Manager, Customer Advocacy & Community Marketing to lead and scale programs that turn customers into passionate advocates and build a thriving, engaged community around our brand. You will own global initiatives, partnering cross-functionally to create authentic customer experiences that support brand, pipeline, and retention goals.
What You'll Do
- Own and scale customer advocacy programs by independently recruiting, engaging, and activating advocates to meet ongoing sales, marketing, analyst, and event reference needs.
- Deliver high-quality customer stories and proof points for use across campaigns, website content, sales enablement, owned events, industry tradeshows, and analyst research.
- Lead executive-level customer engagement through Customer Advisory Boards and recognition programs, serving as a trusted partner to senior customer stakeholders and internal executives.
- Drive third-party review strategy and execution across platforms such as G2 and Gartner to amplify the voice of the customer and strengthen competitive positioning.
- Design and execute customer lifecycle gifting programs tied to onboarding, renewal, and advocacy moments that reinforce customer value and support retention.
- Grow and activate Demandbase’s customer community by partnering cross-functionally to increase membership, engagement, and peer-to-peer connection at scale.
What We're Looking For
- 10+ years of experience building and managing customer advocacy and/or community marketing programs in a B2B SaaS environment.
- Proven ability to influence and align large, cross-functional teams without direct authority.
- Exceptional written, verbal, and presentation skills.
- A creative, customer-first mindset with a passion for building meaningful engagement and memorable experiences.
- Strong track record of launching new programs, testing novel approaches, and driving measurable impact.
- Strong experience in generating and managing 3rd party review sites.
- Tech savvy with past experience utilizing CRM and customer communication tools across email and in-app platforms.
Nice to Have
- Familiarity with Salesforce, Marketo, Churnzero, and Pendo.
- Proficiency in customer marketing advocacy software such as Deeto, Slap5, User Evidence, and Gainsight.
Team & Environment
You will partner cross-functionally with Marketing, Sales, Customer Success, Product, and Social teams.
Benefits & Compensation
- Options for up to 100% paid Medical and Vision premiums for employees.
- Flexible PTO policy.
- Paid holidays.
- Access to mental health and wellness resources.
- 401(k) with pre-tax, after tax, and roth options.
- Short-term/long-term disability, life insurance, and other great benefits.
Work Mode
This is a global role. Locations include San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status.
