Grüns is hiring a Senior Manager, Creative Strategy to lead the day-to-day execution, quality, and development of the Creative Strategy team. This hands-on leadership role owns executional rigor, team leadership, and performance accountability, translating creative thinking into measurable business impact.
What You'll Do
- Ensure all creative strategy outputs (briefs, scripts, testing plans, performance analyses) meet a high bar for clarity, insight, and performance alignment
- Review, refine, and QA creative strategy work across channels and formats before it moves into production
- Manage and coach Creative Strategists, helping them sharpen their thinking around hooks, angles, personas, and testing frameworks
- Provide direct, actionable feedback that improves the quality and speed of work
- Build individual development plans focused on craft, strategic thinking, and performance ownership
- Own the connection between creative strategy decisions and outcomes such as nCAC, FO volume, and efficiency
- Ensure learnings are documented, shared, and applied across future tests
- Push for tighter feedback loops and faster iteration cycles
- Establish standards for what “good” creative strategy looks like at Grüns
- Build repeatable frameworks for briefing, angle development, persona definition, and testing roadmaps
- Partner closely with Design, Video, and Creative Ops to improve brief quality and creative throughput
- Absorb day-to-day management, prioritization, and QA responsibilities to free up the Director of Creative Strategy to focus on vision, experimentation, and cross-functional leadership
What We're Looking For
- 3–5+ years in performance creative or creative strategy roles within DTC, growth marketing, or paid media environments
- 1–2+ years managing or leading creative strategists, copywriters, or performance creatives
- Strong writing and briefing skills across static, UGC, and video formats
- Proven ability to coach, develop, and elevate others
- Deep understanding of how creative strategy drives performance outcomes
- Comfortable balancing creative ambition with real performance constraints
Team & Environment
This role sits directly under the Director of Creative Strategy, to whom you will report.
Benefits & Compensation
- Compensation: $125,000-$150,000 plus competitive equity packages
- Comprehensive benefits designed to support well-being, growth, and balance
- Super strong benefits coverage for you and your family
- Generous PTO
- Free Grüns subscriptions
- Perks centered around health and well-being
Work Mode
This is a fully remote position.
Grüns operates on a culture of autonomy, growth, and community. We look for proactive, independent leaders who find opportunities for improvement. Our team loves to take on new challenges, learn new things, and cares deeply about supporting each other professionally and personally.
