Remote (Country)

cribl is hiring a Senior Manager, Content & Brand Storytelling

About the Role

Cribl is looking for a Senior Manager of Content & Brand Storytelling to be our chief narrator. You will develop a consistent editorial narrative and thought leadership engine that serves as foundational resources for brand awareness campaigns. You will lead the strategy that connects our brand identity to our demand generation engine, ensuring cohesive storytelling across all content.

What You'll Do

  • Own and evolve the editorial voice and storytelling frameworks that bring the Cribl brand strategy to life across all channels.
  • Translate high-level brand themes into actionable content pillars that build corporate momentum and fuel high-conversion campaigns.
  • Act as the final gatekeeper for quality, tone, and Cribl-ness, mentoring the broader team to elevate their storytelling craft.
  • Serve as the blog editor, executive producer, and potential host/moderator for our branded video series and podcasts.
  • Lead the video strategy, turning long-form recordings into high-impact, short-form social-first assets.
  • Partner with the creative team and growth marketing to ensure video/audio content is optimized for engagement.
  • Partner with brand campaigns team to provide creative direction and high-quality content assets for the influencer program.
  • Design the incentive structures and community-building activities for creators.
  • Empower Cribl-on-Cribl storytelling by helping our own internal experts become recognized voices in the space.
  • Partner with Product Marketing and Growth Marketing to ensure we have the right stories across the content journey.
  • Work with Corporate Communications to create the strategy for corporate news and milestones.
  • Determine where we play (Substack, Medium, YouTube, etc.) and how we win on each.
  • Track brand resonance, community sentiment, organic reach growth, messaging penetration, and content-influenced pipeline.

What We're Looking For

  • 10+ years in content, journalism, or brand marketing.
  • Portfolio of Work: You can show us a narrative you built from scratch or a multimedia program you scaled.
  • Camera/Mic Ready: Comfortable being on-camera and interviewing technical experts.
  • Leadership: Experience managing direct reports and external agencies/creators.
  • The Cribl Vibe: You have hot takes, high energy, and the ability to make complex IT and security concepts feel simple and exciting.

Nice to Have

  • SaaS experience.

Benefits & Compensation

  • Compensation range: $131,400 - $246,500
  • Health, dental, and vision insurance
  • Short-term disability insurance
  • Life insurance
  • Paid holidays and paid time off
  • Fertility treatment benefit
  • 401(k) plan
  • Equity
  • Eligibility for a discretionary company-wide bonus

Work Mode

This is a fully remote position. Candidates must be located in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Required Skills
Content StrategyBrand StorytellingB2B MarketingDemand GenerationSEOAnalyticsTeam LeadershipProject ManagementCopywritingMarketing AutomationBudget ManagementStakeholder ManagementPerformance Marketing
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About company
cribl

Cribl is the data engine for IT and Security, trusted by many of the biggest names in the most demanding industries to solve their most pressing data needs.

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Job Details
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Posted 2 months ago